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Type: Article
Education
Adding Revenue in Uncertain Times
“The best way to sell product is not to hard sell, but rather to use informative language that educates clients on what will help them to achieve a desired result…
Education
10 Benefits from Add-on Services
“Let’s talk about mindset first. Think of each add-on service or product—no matter how small or quick—as a new opportunity to delight your clients.” There are two ways to…
Education
Add Dollars by Subtracting Hair
“Short hair sends more referrals. No one is mesmerized by long hair cut straight and even along the bottom. No one even notices. Short shapes, asymmetry and WOW! Color gets…
Home
Where Does Your Money Go?
“First lesson: when money comes in, you pay yourself first. Take ten percent of whatever you earned and place it into a savings account.” No matter how much money you…
Education
Are There Any New Methods of Infection Control?
“Most salons were doing infection control properly before COVID and their adherence to safety guidelines has meant they are not a part of most second wave shutdowns.” Question: I am…
Brands
The Must List with Jessica Scott Santo: What Moves Me
What’s inspiring Schwarzkopf Professional ambassador and salon owner Jessica Scott Santo (@jessicascotthair).
Home
Trendsetters/Runway Report: Easy Does It
The relaxed style of intentional wisps reflects the times.
Education
For the Masses: 10 Best Practices for Email Marketing
Guest contributor Nikola Cline, founder and president of brand strategy and marketing agency Brandettes, shares best email marketing practices to boost sales.
Home
Beauty from the East
Linda Sanderson looks to Korea for inspiration in her new endeavor.
Skin
On My Radar: Fresh Faces
Beauty Launchpad’s managing editor Alyson Osterman-Kerr shares what’s on her mind this month.
Education
Smart Rookies: Tips for a Successful Apprentice Program
A strong apprenticeship program guarantees success—for mentees, yes, but for your salon, too.
Mens
For Men Only
American Hairlines revolutionizes the men’s nonsurgical hair-replacement market.
User Submitted
IG Trend Alert: In a Pinch
After beauty pro Mickey Colon Jr. (@mickeycolonjr) shared pictures featuring his signature hair pinch, the colorist community began imitating the pose when showcasing transformations of their own.
Education
Burning Questions: How Do You Prepare for the Holiday Rush?
We took to Instagram to find out how beauty pros are preparing their employees, their salon and themselves for the holiday rush.
Haircare & Styling
Malibu C Shows Some Love to Curls and Extensions
Malibu C’s Curl Partner Mini Rehab is a must-have for spiraled strands while its Wefts & Extensions Mini Rehab maintains the integrity of wefts.
Nails
12 Days of Nails: Perfect Products for the Holidays
Give the gift of nail health and gorgeous color this holiday season.
Brands
25 Up-and-Coming Hair Artists You Should Know About
Beauty Launchpad honors 25 artists for our first-ever 25 Under 50K competition.
Education
The Must List: One of a Kind
What’s inspiring Oligo Professionnel digital creative director J Ladner (@itsmrjladner).
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