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ZENAGEN Zenergy thickening and volumizing shampoo bottle

Zenagen Applies Their Scalp- First Philosophy to Launch ZENERGY Thickening + Volumizing Shampoo

Zenagen launches a new shampoo that targets a healthier scalp.

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Highland: Taking an Accessible and Comprehensive Approach to Hair Care

How two best friends started a hair care line centered around redefining hair wellness and creating high-performance formulas.

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How Hairstylist's Brought "Fashion is Art" to Life Through Hair at the 2026 Met Gala

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Crystal Renee Hayslett for ORS Unapologetic

ORS Unapologetic Collection Tackles Length Retention with Co-Creator Crystal Renée Hayslett

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KISS Colors & Care Introduces 4 New Style and Care Collections For Textured Hair

The campaign leans into a truth every stylist knows—clients don’t always have the language, but pros have the read.

amika Tunes Into the Salon Chair With “On Your Wavelength” Campaign

The headline innovation for professionals is the 2-Step Next Gen G.E.L, a world-first UV gel system delivered in an exclusive twist pen format.

Fiabila Reinvents Nails with Twist’n’Cure Gel, SPF50+ Polish and Hybrid Hair-Nail Care

Mr. Muk Styling and Texturising Powder targets modern men’s grooming trends like modern mullets and fluffy wolf cuts.

muk Haircare Expands North American Portfolio with High-Performance Professional Trio

These cruelty-free additions combine the brand's signature "cheeky" Australian attitude with technical formulations designed for salon-grade results.

Sally Beauty Drops ion 24K: A 3-Minute Damage Fix Built for Bleach Battles

The launch comes as hair damage climbs the consumer priority list; 40% of U.S. beauty consumers say repairing damage is a top concern.

Bonus for busy colorists: the foam format won’t stain hands, towels or the shampoo bowl—and it rinses clean without over-toning drama.

K18 Drops a Purple Shampoo That Goes After Brass at the Source

According to Suveen Sahib, brassiness isn’t just a color problem—it’s a chemistry problem.

The reorganized styling portfolio consists of 17 SKUs—expanded with four new hero stylers—organized into systems that align with specific client goals.

RUSK Unveils "Designer Collection" as Full Brand Reset for 2026

The Designer Collection refresh preserved professional-preferred formulas while updating its visual and structural elements.

Olaplex No.3PLUS Rebrands Bond Repair as a High-Speed Essential

By centering the narrative on the three-minute reset, Olaplex is positioning advanced repair as a fast, accessible necessity for hair types stressed by heat styling, environment, and chemical processing.

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milk_shake® Welcomes a Fresh Take on Styling: Feel Good Styling for Feel Great Days

Professional hair magic: Elevate your style with breakthrough hair care solutions

Saltie Deep Moisture

Keep Hair Protected, Strong and Hydrated All Winter Long With Saltie’s Deep Moisture Vitamin Masque

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Hollywood Stylists and 4,000+ Reviewers Swear By This Accessible Leave-In

One product, endless hair possibilities.

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Professional Owned Brand, Treo Organics, Launches Fragrance-Free Luxury Haircare Line

Created by salon professional, Sarah Griffiths, this collection is a direct response to salon client concerns!

Fhi Heat X Tik Tok Surge

FHI Heat Launches New UNbrush Collection Exclusively on TikTok Shop

Since its viral 2023 debut, the UNbrush® has remained a top-performer on TikTok Shop, celebrated by creators, consumers, and professionals.

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Knowledge Capsules: New Free Webcast from Nutrafol!

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MAVALA Launches Double-Brow Eyebrow Serum

The serum is a vegan, brush-format breakthrough that supports growth, anchoring, and keratin through every stage of the brow’s life cycle.