13 Takeaways From Square's 2025 Future of Beauty Report

Stylist in a salon with her client.
Beauty pros around the world are setting themselves apart from the competition, changing the game when it comes to marketing, loyalty programs, elevated experiences and new techniques, according to Square's Future of Beauty Report for 2025.
Courtesy of gemenacom via Adobe Stock

Whether it's a transformative new hair color, a new styling technique or a new cut that turns heads, the magic behind these hair trends and client transformations depends on the success of your business. Unfortunately, success is becoming more complicated than in years past, but the hair and beauty industry is innovative at adapting to challenges. Thankfully, a client's reliance on their hairstylist isn't going anywhere. While consumers are lowering their budgets in other categories, they still spend on beauty and personal care needs. Beauty pros around the world are taking notice, changing the game when it comes to marketing, loyalty programs, elevated experiences and new techniques. To break down what you need to know to build a successful hair and beauty business in the year ahead, Square is sharing its Future of Beauty Report for 2025. Read on for 13 key takeaways from the report. 

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