This April, The Green Beauty Community Foundation and Green Spa Network (GSN Planet) proudly introduce the Green Pledge, an industry-wide movement calling upon beauty professionals to take real, measurable actions toward sustainability. Recognizing the urgency of climate-related impacts—from wildfires in California and Carolina, to flooding in Appalachia and devastating tornadoes—the beauty industry is coming together, driven by a shared commitment to meaningful change.
Backed by industry leaders such as the Professional Beauty Association, Pivot Point International, Innersense Organic Beauty, Americas Beauty Show, Universal Companies, Green Circle Salons, Pact Collective, Sustain Beauty Co. and other dedicated partners, the Green Pledge is a powerful call to action designed to inspire stylists, salons and brands to implement practical, impactful sustainability practices.
“Taking the Green Pledge isn't about perfection; it’s about progress," Daniel Johnson, Founder and Executive Director of The Green Beauty Community Foundation, states. "We believe that when beauty professionals collaborate, we create lasting change. Our collective efforts empower us to protect our planet, our industry and our communities.”
How Beauty Professionals Can Participate
- Watch a Short Educational Video: Learn about sustainability in beauty.
- Take the Green Pledge: Commit to five straightforward affirmations promoting greener practices.
- Receive a Digital Certificate: Demonstrate your commitment to sustainability.
- Access the Marketing Toolkit: Gain exclusive tools like social media templates, press releases and special discounts to effectively communicate your sustainability journey.
Celebrating Sustainability This Earth Month
Throughout April, the Green Beauty Community is bringing the Green Pledge to life with a robust schedule of events: 
The Green Pledge is a powerful call to action designed to inspire stylists, salons and brands to implement practical, impactful sustainability practices.Courtesy of Green Beauty Community Foundation
- Live from America’s Beauty Show: Capture live pledges and broadcast industry enthusiasm for sustainability.
- Webinar Featuring Shane Price (Green Circle Salons, April 7): Explore sustainability practices deeply embedded within the beauty industry.
- Green Spa Network Earth Month Webinar (April 24): Gain insights from wellness and spa industry leaders.
- Community-Generated Content: Beauty professionals will share their sustainability commitments across social media.
- Exclusive Education for PBA Members: Free access to Sustainability 101 courses provided during April.
Join the Movement
The Green Beauty Community Foundation invites brands to become sustainability leaders and play a pivotal role in this transformational initiative:
- Amplify the Green Pledge: Share through your channels to unite the industry.
- Sponsor the Initiative: Support the nonprofit effort to drive sustainable practices industry-wide.
- Contribute to the Green Pledge Toolkit: Provide exclusive discounts, resources or educational materials.
Brands choosing to participate will receive significant recognition through extensive marketing efforts, gaining visibility among thousands of eco-conscious beauty professionals and consumers.
For more information on sponsorship and participation opportunities or to request a detailed sponsor deck, please contact Daniel Johnson.
