amika, the Brooklyn-based, B Corp certified hair care brand, announces its new friends with benefits+ salon loyalty program, designed to reward amika’s network of professional salons and stylists for their continued support of the brand.
Registration for this program opened on July 5 and will allow US-based salons to browse and redeem points through amika’s new pro-only portal, loveamikapro.com, on a bi-monthly cadence, with a highly competitive return rate of up to 33%. This new program was created to increase accessibility for salons, give salons even more choice and bring rewards to salon doors faster and more often.
The friends with benefits+ program is open to all salons and stylists that meet the minimum amika purchase amount of $500 per bi-monthly period—as calculated by their primary distributor. The program offers six tiers of qualification, one of which is a level exclusively created for suite salons. The exclusive suite tier was created to recognize those loyal stylists who may not have previously been eligible for the loyalty program. As suite salons are on the rise, this tier is a key differentiator of amika's loyalty program. With six reward cycles per year, members will receive preselected product incentives, plus eligible salons can redeem points to shop backbar, samples, products and merch, with products fulfilled directly by amika. 
The friends with benefits+ program is open to all salons and stylists that meet the minimum amika purchase amount of $500 per bi-monthly period—as calculated by their primary distributor.Courtesy of amika
"As a salon-raised brand and friend to hairstylists, we couldn't be more thrilled to unveil our new and improved salon loyalty program,” said Chelsea Riggs, amika Global Brand President. “friends with benefits+ represents one of the major investments we are making in our number one customer: stylists. We're especially proud to be offering exclusive rewards for suite salons and infusing our brand values of inclusivity and accessibility within this best-in-class program."
The new friends with benefits+ salon loyalty program will be housed on the new loveamikapro.com site, which stylists can access as a hub spot for all their amika needs. The site will encompass multiple touchpoints for stylists, including future rollouts of professional education, pro-specific product knowledge, salon support materials, registering and redeeming their rewards and more.
For more information on amika's friends with benefits+ salon loyalty program, visit loveamikapro.com or contact amika at [email protected].
