AWAY Spa at W South Beach Introduces Lash & Brow Services by EndureLash

AWAY Spa at W South Beach is expanding its beauty and wellness offerings with an exclusive new partnership with EndureLash, a leader in premium lash and brow treatments. Beginning April 1, guests can experience EndureLash’s sought-after services, marking the first time AWAY Spa has offered specialized lash and brow enhancements.

Renowned for its innovative approach to relaxation and self-care, AWAY Spa at W South Beach is the premier destination for those seeking effortless luxury. With the addition of EndureLash, guests can now complement their favorite spa treatments—whether it’s a HydraFacial, massage or body-healing ritual—with expertly crafted lash lifts, brow laminations, tints and professional lash extensions, all designed to enhance natural beauty with long-lasting, low-maintenance results.

“At AWAY Spa, we are always looking for ways to elevate our guests’ experiences by expanding our curated menu of luxury treatments,” says Kristen Laukitis, Spa Director at AWAY Spa W South Beach. “With the addition of EndureLash, we’re seamlessly blending beauty and wellness, allowing guests to enhance their natural features while indulging in the restorative spa experience they love.” Beginning April 1, guests can experience EndureLash’s sought-after services, marking the first time AWAY Spa has offered specialized lash and brow enhancements.Courtesy of EndureLash

EndureLash Services at AWAY Spa at W South Beach:

• Endure Brow Lamination – A semi-permanent treatment that lifts and sculpts brows into place for a fuller, more defined look, lasting four to six weeks.
• Endure Brow Tint – A semi-permanent color enhancement that fills and defines brows, lasting up to four weeks.
• Endure Lash Lift + Tint – A lash-enhancing perm that creates a lifted, curled effect for a longer, fuller look, lasting six weeks.
• Endure PRO Lash Extensions – Individually applied, semi-permanent lash extensions for a customized, mascara-free look that lasts up to two weeks.
• Endure Rapid Lash Cluster Set – A quick, reusable lash solution designed for weekend events, special occasions, and nights out, lasting three to five days.

Endure Brow Lamination: A semi-permanent treatment that lifts and sculpts brows into place for a fuller, more defined look, lasting four to six weeks.Courtesy of EndureLash"Partnering with a dynamic spa like AWAY Spa at W South Beach is truly a dream come true," says Nikki Huebner, Founder of EndureLash. "Our lash and brow services are at the forefront of beauty trends, delivering instant, visible results for a youthful, refreshed look. We’re beyond excited to be part of this collaboration and can’t wait for South Florida to discover the Endure way."

The EndureLash x AWAY Spa lash and brow menu will be available exclusively at W South Beach during the spring season.