As consumers continue to prioritize their hair health and wellness and seek out low-maintenance hair looks, Spate is sharing what it believes will be the biggest growing hair trends in 2025. The trends were ranked by their predicted growth. Read on for an inside look at the new year's biggest trends and the top trending hair claims and concerns.
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As consumers continue to prioritize their hair health and wellness and seek out low-maintenance hair looks, Spate is sharing what it believes will be the biggest growing hair trends in 2025. The trends were ranked by their predicted growth. Read on for an inside look at the new year's biggest trends and the top trending hair claims and concerns.
2025 Predicted Hair Trends
Spate's 2025 Predicted Hair Trends suggests braided styles will be on the rise in the new year, with boho knotless braids and mermaid braids making the list of top trends. Styles like this were popular this year during New York Fashion Week and festival season — a time when clients may be interested in more intricate hairstyles. Textured and wavy hair may also continue in popularity in the new year, with consumers showing an interest in texturizing powder, heatless hair curlers and thermal brushes. To achieve these styles, clients will want to make sure they can put their hair health first. Clients are also showing more of an interest in scalp care, with scalp spas and topical solutions for hair loss making the list.
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- Boho Knotless Braids: +50.8%
- Texturizing Powder: +50.7%
- Scalp Spa: +47.2%
- Cherry Cola Hair: +47.0%
- High Burst Fade: +44.0%
- Mermaid Braids: +39.4%
- Heartless Hair Curlers: +36.9%
- Thermal Brush: +34.9%
- Hair Loss Topical Solution: +33.8%
- Micro Bangs: +33.0%
Top Trending Hair Claims
Top trending hair claims highlight the hairstyles consumers are looking to achieve when it comes to their hair in 2025 and the benefits they search alongside products. The increasing interest in textured, versatile and tousled hairstyles indicates a consumer preference for effortless and voluminous looks. The popularity of textured, balancing, purifying and frizz control also suggests a demand for specialized products that please with various hair types and help with general hair health. The focus on no ammonia [hair dye], and sls free [shampoo] reflects a need for products that are safe and won’t damage the hair.
Hair Claims by Increase
- Textured: +10.1K
- Versatile [hairstyles]: +2.8K
- Tousled [hair]: +1.5K
- Purifying: +1.2K
- No Ammonia [hair dye/color]: +964.0
- Frizz Control: +960.0
- Balancing: +614.0
- SLS free [shampoo]: +434.0
Top Trending Hair Concerns
The surge in searches for baldness and hormonal hair loss indicates a strong consumer focus on addressing concerns related to hair density and hair loss, including when caused by hormonal changes. The interest in fungal [acne], psoriasis treatment, sensitive scalp, dermatitis and tinea versicolor suggests a growing concern for scalp health, with consumers seeking solutions for discomfort and specific skin conditions. The focus on waxy hair, coily hair and medium porosity hair underscores consumers’ growing knowledge when it comes to types and concerns that affect the hair shaft, and the demand for targeted solutions, indicating a desire for products addressing specific issues.
Hair Concerns by Increase
- Psoriasis Treatment: +3.4K
- Baldness: +2.9K
- Sensitive Scalp: +2.0K
- Dermatitis: +2.0K
- Hormonal Hair Loss: +1.7K
- Waxy Hair: 1.1K
- Coily Hair: +1.1K
- Medium Porosity Hair: +1.0K
