How Olaplex Is Breaking Boundaries and Building Bonds

OLAPLEX recently announced the launch of its new, patented OLAPLEX BOND SHAPING TECHNOLOGY™, created to support curly hair of all types and textures. The collection aims to repair the internal hair structure to strengthen and reshape curl-forming bonds and lock them in place to rebuild natural curl patterns.   

Breaking Through Curl Technology

The new OLAPLEX BOND SHAPING TECHNOLOGY™  in the bond-building category marks the next wave of scientific innovation from OLAPLEX. This new technology was created to directly serve the full range of curl types and textures, from wavy (2a-2c) to curly (3a-3c) and coily (4a-4c), supporting each individual curl structure from the inside out. 

“OLAPLEX has disrupted the industry before with our breakthrough innovations, and we are doing so once again,” says Joel Maza, OLAPLEX General Manager of Innovation and Business Development.

Because the BOND SHAPING TECHNOLOGY™ can form up to 6 disulfide bonds across different keratin strands, it acts as a “glue” that locks the keratin strands in their current shape. Unlike existing hair shaping technologies, which can only reform the original disulfide bonds in hair, the BOND SHAPING TECHNOLOGY™ adds additional disulfide bonds, providing durable shaping effects under mild conditions.   

Rebuilding Curls

OLAPLEX BOND SHAPER™ Curl Rebuilding Treatment is the first ever professional in-salon service that uses patented BOND SHAPING TECHNOLOGY™ targeting the unique bond structure of natural waves, curls and coils. This patented technology strengthens the hair while enhancing its natural shape and texture. This treatment is for anyone who wants to revive their natural curl. The BOND SHAPER™ Treatment will not create curls that are not there naturally but will enhance, strengthen and rebuild NATURAL curl patterns. BOND SHAPER™ Curl Rebuilding Treatment repairs and strengthens disulfide bonds.  

“There is no service like this on the market. This is completely new to the salon service menu. This innovation is going to put OLAPLEX in a category where no one else is  — Our mission and goal is to support stylists, and this service is going to help them support clients with all types of curly hair and help build their business,” adds Maza.  

The OLAPLEX BOND SHAPING TECHNOLOGY™ is a result of years’ worth of work in the Bond Building category and marks the next wave of scientific innovation from OLAPLEX. Effectively repairing the internal hair structure to strengthen and reshape hair locking in its natural curl pattern.  

Giving Curl Confidence

“It is a game-changer because not only will this service bring even more clients into the salon, but it also brings CURL CONFIDENCE to the stylist and the client alike,” says Janine Leuci, OLAPLEX Director of Global Training and Development. “This service is incredibly user friendly for stylists, while the client does not have to be concerned about altering their natural curl pattern – only enhancing it with results that last,” she adds.

OLAPLEX BOND SHAPER™ Curl Rebuilding Treatment is paired with a reparative, curl- defining styling gel to instantly revive your natural curl pattern. “You’ll see bouncy, frizz- free curls that feel soft, smooth and hydrated,” says Leuci.

“It is formulated for optimal slip with a flexible, medium hold. It contains a Curl Retention Compound to nourish and enhance curls for healthy shine, and our patented OLAPLEX BOND BUILDING TECHNOLOGY™ to strengthen damaged disulfide bonds, maintaining a healthy curl pattern and shape,” Leuci adds.

More information can be found at pro.olaplex.com. 

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