This video is sponsored by: DeveloPlus
Textured hair has a voice in the industry like never before. Throughout 2024, we've seen more products, services and education catering towards wavy, curly and coily hair, so clients can feel comfortable behind the chair knowing that their stylist has the knowledge and resources to properly serve their hair type. While much of the launches around texture have focused on care, Color Oops is entering the conversation to provide a resource for wavy, curly or coily hair clients who want to keep their color-treated hair healthy and strong with Fix and Fortify.
A gentle hair color remover kit formulated for damaged/fragile curly, coily or textured hair, Fix and Fortify includes Charcoal Shampoo to clarify and tone and a Bond Rejuvenating Masque with Amino+ to help strengthen, nourish and protect strands, making it safe to recolor the same day. The kit was recently included in our Innovative Beauty Box.
To learn more about the easy process to use the kit, what inspired the launch, how Color Oops is contributing to the conversation around textured hair and more, check out our conversation with Color Oops Brand Manager Whitney Moorman.
You can also visit the Color Oops website and follow them on Instagram.