While many hair professionals may find their primary audiences on Instagram, TikTok is quickly becoming an emerging platform in the industry for discovering and learning more about the latest trends. To help you know what products, treatments, cut, color and styles your clients will be having their eyes on in the year ahead, Spate has analyzed the top trends in hair on TikTok. By looking at the most significant trends across TikTok, brands can approach their social planning with a fresh perspective and identify new growth opportunities.
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While many hair professionals may find their primary audiences on Instagram, TikTok is quickly becoming an emerging platform in the industry for discovering and learning more about the latest trends. To help you know what products, treatments, cut, color and styles your clients will be having their eyes on in the year ahead, Spate has analyzed the top trends in hair on TikTok. By looking at the most significant trends across TikTok, brands can approach their social planning with a fresh perspective and identify new growth opportunities.
Hair Care TikTok Trends
Beauty consumers are prioritizing holistic hair care, with a focus on scalp health, growth treatments and anti-frizz solutions. From nutrient-rich scalp oils to innovative shampoos and conditioners, the emphasis is on nourishing and restoring hair at every step.
Top Hair Care Trends By Views
When it comes to the biggest trends by average weekly views, consumers are focused on comprehensive hair care routines, with products like Hair Wash, Hair Masks and Scalp Serums gaining traction for their nourishing and restorative benefits. Hair Growth Oils and Hair Loss Treatments continue to offer solutions for healthy, fuller hair, while Purple Shampoo and Leave-in Conditioners provide targeted care for color-treated hair.
Brands and hair professionals can tap into these trends by emphasizing products that support scalp health and promote long-term hair vitality.
- Hair Wash: 57.2M views, 59.7% YoY growth
- Hair Mask: 18.4M views, 216.2% YoY growth
- Hair Loss Treatment: 18.3M views, 64.5% YoY
- Hair Growth Oil: 15.6M views, 37.4% YoY
- Shampoo & Conditioner: 6.3M views, 276.9% YoY
- Purple Shampoo: 4.3M views, 43.6% YoY
- Hair Serum: 4.2M views, 129.4% YoY
- Leave-in Conditioner: 1.8M views, 162.2% YoY
- Scalp Oil: 1.7M views, 78.9% YoY
- Scalp Serum: 1.5M, 59.9% YoY
Top Hair Care Trends by YoY Growth
Top growing hair care trends are spotlighting natural and effective solutions, with products like Black Bean Shampoo, Rice Water Shampoo and Organic Shampoos leading the way for healthy, nourished hair. Anti-Frizz Treatments and Scalp Rinses address common concerns, while Color-Safe Shampoos and Hair Essences cater to those seeking to preserve vibrant hair color.
Brands can connect with consumers by emphasizing the power of natural ingredients and products that promote smooth, hydrated hair.
- Black Bean Shampoo: 2.2K views, 8.1M% YoY growth
- Anti-Frizz Treatment: 1.3M views, 29.6K% YoY growth
- Scalp Rinse: 3.2K views, 2.9K% YoY growth
- Organic Shampoo: 759.1K views, 325.2% YoY growth
- Rice Water Shampoo: 51.0K views, 294.9% YoY growth
- Shampoo & Conditioner: 6.3M views, 276.9% YoY growth
- Hair Essence: 134.8K views, 256.0% YoY growth
- Hair Mask: 18.4M views, 216.2% YoY growth
- Leave-in Conditioner: 1.8M views, 162.2% YoY growth
- Color-Safe Shampoo: 22.3K views, 142.4% YoY growth
TikTok Trends for Hair Styling Products
Consumers seek effortless texture, volume and definition. From texturizing sprays to curl creams and wax sticks, the focus is on versatile products that do everything from enhance natural movement to create lasting hold.
Top Hair Styling Product Trends By Views
TikTok trends showcase hair styling essentials, from Edge Control and Sea Salt Spray to Curl Cream and Texturizing Powder, all key for achieving on-trend textures. Hair Wax and Mousse provide structure, while Heat Protectant keeps styles damage-free.
Brands can engage beauty-conscious consumers by highlighting versatile, texture-boosting products and essentials that enhance natural movement and create lasting hold.
- Hairspray: 8.2M views, 63.1% YoY growth
- Edge Control: 5.8M views, 29.9% YoY growth
- Sea Salt Spray: 4.9M views, 384.5% YoY growth
- Texturizing Powder: 4.5M views, 999.0% YoY growth
- Heat Protectant: 3.3M views, 34.7% YoY growth
- Curl Cream: 2.1M views, 134.9% YoY growth
- Hair Powder: 1.4M views, 123.1% YoY growth
- Hair Wax: 1.4M views, 71.4% YoY growth
- Hair Mousse: 844.6K views, 53.4% YoY growth
- Hair Wax Stick: 612.6K views, 0.6% YoY growth
Top Hair Styling Product Trends By YoY Growth
TikTok hair trends highlight effortless, textured styling with essentials like Sea Salt Spray, Texturizing Powder, Curl Cream and Hair Wax driving both views and growth. Sea Salt Spray and Texturizing Powder add airy volume, Curl Cream and Air Dry Cream give soft finishes, while Hair Wax and Clay Pomade offer flexible hold—making them key players in the styling category.
Brands can engage consumers by highlighting products that deliver volume, texture and definition with a lightweight, lived-in feel.
- Gel Pomade: 154.0 views, 4.0K% YoY growth
- Texturizing Powder: 4.5M views, 999.0% YoY growth
- Sea Salt Spray: 4.9M views, 384.5% YoY growth
- Curl Cream: 2.1M views, 134.9% YoY growth
- Clay Pomade: 557.0 views, 133.8% YoY growth
- Texturizing Spray: 371.8K views, 125.5% YoY growth
- Hair Powder: 1.4M views, 123.1% YoY growth
- Air Dry Cream: 11.4K views, 81.9% YoY growth
- Hair Wax: 1.4M views, 71.4% YoY growth
- Hairspray: 8.2M views, 63.1% YoY growth
Top TikTok Hair Looks
Hair looks mix bold colors, expressive cuts and effortless styles. Braids, textured bobs and soft waves are popular choices, while shades like rose brown and caramel macchiato bring warmth and depth.
Top Hair Looks Trends by View
Hair looks highlight versatile hairstyles that celebrate personal style, with Braids, Knotless Twists and Dreadlocks gaining attention for their intricate, customizable looks. Blonde and Brunette shades continue to dominate, while easy hairstyles and Fade Haircuts offer accessible options for everyday wear.
Brands can connect with consumers by showcasing styles that blend ease with individuality, from classic cuts to unique textures.
- Braids: 271.1M views, 22.7% YoY growth
- Blonde Hair: 212.8M views, 35.9% YoY growth
- Dreadlocks: 199.7M views, 53.1% YoY growth
- Long Haircuts: 97.3M views, 42.7% YoY growth
- Short Hairstyles: 78.8M views, 100.4% YoY growth
- Easy Hairstyles: 75.4M views, 33.6% YoY growth
- Knotless Braids: 69.6M views, 41.4% YoY growth
- Brunette Hair: 52.6M views, 13.2% YoY growth
- Fade Haircut: 48.3M views, 69.4% YoY growth
- Knotless Twist: 35.9M views, 49.8% YoY growth
Top Hair Looks Trends by YoY Growth
Consumers are embracing bold and unique hair colors, with shades like Caramel Macchiato, Rose Brown, and Cherry Brown taking the spotlight.
Hairstyles like the Wavy Shag, Choppy Bob, and Blunt Bangs offer fresh, dynamic cuts, while Old Money Blonde and Calico Hair add sophistication and individuality.
Iconic looks like Alicia Keys Braids and Sabrina Carpenter Hair continue to inspire, creating a mix of timeless and trendy styles for every aesthetic.
Brands can leverage these trends by highlighting products that support versatile styling and vibrant color maintenance.
- Caramel Macchiato Hair: 2.6K views, 75.5K% YoY growth
- Rose Brown Hair: 10.0K views, 40.0K% YoY growth
- Cherry Brown Hair: 398.2K views, 2.9K% YoY growth
- Sabrina Carpenter Hair: 1.7M views, 2.6K% YoY growth
- Wavy Shag: 37.9K views, 2.0K% YoY growth
- Calico Hair: 4.0M views, 1.7K% YoY growth
- Blunt Bangs: 95.4K views, 1.1K% YoY growth
- Old Money Blonde: 545.6K views, 1.1K% YoY growth
- Alicia Keys Braids: 1.7M views, 894.1% YoY growth
- Choppy Bob: 45.6K views, 860.6% YoY growth
