Celebrate National Hair Gloss Day with milk_shake

Celebrate National Gloss Day with milk_shake and Beauty Launchpad, as we try out the brand's new gloss shades!
Celebrate National Gloss Day with milk_shake and Beauty Launchpad, as we try out the brand's new gloss shades!

August 3rd is National Hair Gloss Day, which celebrates hair gloss treatments and the rich benefits they provide to the hair. From enhanced shine, smoothness and color vibrancy, there's plenty to love about these services! 

In honor of the brand's recent additions to its gloss portfolio, we're celebrating National Hair Gloss Day with milk_shake!  Recently, I caught up with milk_shake National Artist Sarah McGinnis (@pincurlsgirl) to try out milk_shake's gloss treatment!

Interview with Sarah McGinnis 

Before trying out milk_shake's permanent color and gloss, I chatted with Sarah to learn how she got her start educating with the brand. We also dove into Sarah's must-have milk_shake products and what signature scent she would create for the brand if she could. Plus, Sarah gave me (and all of you!) a preview of the service I was about to receive! 

You can watch the full interview below. 

Trying The Gloss! 

After the interview, it was time to try milk_shake's color line and gloss! 

For the Base Color, Sarah used milk_shake's Creative Permanent Color in 2 parts 5.4 (level 5 copper) and 1 part 5N (5 natural) with 20 volume developer. The base color had a 1:1.5 mixing ratio, and the color processed for 35 minutes. 

Then, it was time to rinse and shampoo with milk_shake's floral colour care shampoo (which is my favorite scent from the colour care line). 

Once the hair was clean, Sarah applied the gloss! She used 2 parts 9.34 (copper golden, very light blond) and 1 part 7.4 (copper, medium blond) with acidic color activator. There was a 1:1 ratio for the gloss, which processed for 20 minutes. 

Then, it was time to rinse the hair again with milk_shake's colour care shampoo and conditioner! 

Afterwards, I headed back to the salon chair for a quick trim of my bangs and a blowout to finish off the look! 

I left with a voluminous, sparkling look that I could not get enough of! 

milk_shake's the gloss 

milk_shake's Gloss Colour is unlike any service I have tried before! 

The Gloss Colour delivers beautiful color tones without modifying hair’s natural structure. This unique hair color treatment deposits color, increased shine and improves the overall health of the hair. Plus, it lasts 15-20 washes! 

What makes this treatment stand out from the others is its use of active ingredients (and no ammonia) that leave hair soft, silky and radiant. 

  • hyper-fermented prickly pear extract protects the cuticle to better resist external aggressors and preserve its integrity, giving intense and glossy color for longer.
  • integrity 41 possesses extraordinary protective effects from free radicals and stress factors that threaten the hair's integrity, color intensity and radiance.
  • amino acid complex restores the natural keratin components of the hair to nourish, which helps the hair regain strength, radiance, smoothness and softness.
  • organic blueberry extract that nourishes the scalp and hair, providing phytonutrients such as vitamins, minerals and antioxidants, with protective, toning and emollient properties for radiant hair that's full of life. 

Plus, with the brand's new red and gold glosses, milk_shake now carries 58 shades for any color toning need, plus a neutral shade to customize hair color toning.

This is a must-try service for any client who wants perfect color and shiny, healthy hair! 

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