The 19th edition of Cosmoprof Asia, the region’s leading B2B beauty event, will take place from November 12 through November 14 at the Hong Kong Convention and Exhibition Centre. Exhibitors across six sectors - cosmetics and toiletries, natural health, beauty salon, hair salon, nail and accessories, pack and OEM - will occupy 81,500 square meters of space.
The 3-day event will host a record 2,362 exhibitors from 42 countries and regions. Twenty-two national/group pavilions will be hosted by Australia, Belgium, Brazil, Canada, China, France, Germany, Hong Kong, Israel, Italy, Japan, Korea, Poland, Singapore, Spain, Switzerland, the Taiwan region, Thailand, Turkey, UK, and the USA. California will also be represented for the first time with the California Trade Alliance (CTA) bringing 12 companies showcasing color cosmetics, body and foot care products, brush and personal care products.
This year’s show will include a number of new features:
- "Spot On Beauty" – the new launchpad for innovative beauty brands in cosmetics, skincare, nail, hair and personal care.
- BOUTIQUE - the first “Sampling Bar” charity program launched in a beauty event in Asia. Attendees to this exclusive “beauty shop” can receive travel-sized product samples by 13 sponsoring exhibitors including Argan Oil Spray Treatment from Babyliss Pro (USA), Rejuvenation Eye Cream from Christina (Israel), detangling brush from Tangle Angel (UK) and Lip Balm with SPF 4 from Giffarine (Thailand). For a donation of HKD100, attendees can handpick seven samples with adorable wrapping in a personalized gift box sponsored by HCP, a world-class contract manufacturer for cosmetics. All proceeds will benefit the Hong Kong Breast Cancer Foundation.
- "Prestige Avenue" – an open lounge area within the Cosmetics & Toiletries sector for high-end and well established brand with targeted distribution. Ten leading companies renowned for high quality products and services servicing the luxury market are exhibiting in this area. These brands are perfect for high-end retail stores, salons and spas.
Cosmoprof Asia 2014 also has a focus on Nail and Accessories - a dedicated zone located at Grand Hall and Foyer presents 124 companies representing the full spectrum from nail care to nail polish, and nail accessories to decorative tools. The extensive product showcase is further enlivened by “International Nail Days”, a 3-day program connecting nail professionals and promoting knowledge exchange at the Grand Hall main stage. Japan and Korea are the spotlight countries this year.
Korean nail artists Park Na Yeong and Kim Kyoung Ha will introduce the nail patterns and decorative parts that are most popular among K-Pop stars. On the same day, Kinoshita Mihori, the director of NPO – the Japanese Association of Nail Technicians – will reveal the latest color trends, fashion and cosmetic treatments influenced by Japanese culture. Famous Korean nail bloggers Seo Mi-dae and Yang Jae-Hee will be connected to the audience virtually to demonstrate their unique nail creations uncovering the hottest K-nail trends with plenty of inspirations from original Korean fashion, beauty and culture.
Following the success in 2013, the Facebook contest "Like my Nails” is back. On November 13, the top ten winners with the highest number of “likes” for their flower-themed nail design will demonstrate, live, their creation at the Grand Hall main stage in front of professional operators and international buyers.
Finally, the Hong Kong Professional Nailist Union Competition, organized by the Hong Kong Professional Nailist Union, is the not-to-be-missed appointment for the last day of the event, 14 November.
CONFERENCE AND SEMINARS
There is also a comprehensive educational program at this year’s show. Back for the seventh consecutive edition, the Cosmoprof Asia Spa Conference involves 16 leading experts to analyze the impact of new trends and the future of the spa business. Visitors to Cosmoprof Asia 2014 can explore the trends in the cosmetics market at the Focus on Trends session. Among the topics to be discussed: research on beauty device for domestic use in China, Indonesia and Thailand, the reciprocal influence between Asia and Europe in the development of new trends and products, and consumer habits in the world.
The Focus on China forum allows visitors to understand different cosmetic distribution channels in China, learn with examples how foreign brands enter the China market, and the interaction between the Chinese beauty industry and international brands.
Another Asian market deserving attention is Japan, the second largest in the world. Focus on Japan shows how the Japanese cosmetics market remains a huge opportunity for growth. In particular, the presentation will focus on the growth of natural and organic products as a major trend of the Japanese market.
The 2014 edition of Cosmoprof Asia will host, for the first time, a summit organized by the Hong Kong Society of Cosmetic Chemists dedicated to new technologies and the impact on innovation, product safety and all other aspects of cosmetic products.
[Image courtesy of Cosmoprof Worldwide]
