Salt Lake City-based hair extensions brand, Laced Hair, launched their new haircare line LHC in February of this year. Their newest innovation, launched on May 15, is an extension safe, avobenzone-free, mineral sunscreen that prevents hair extensions from turning pink or orange.
“Blonde extension wearers, who mostly experience this discoloration frustration, will be elated to get their hands on this,” expresses founder and CEO Lacy Gadegaard-West. "As an extension wearer, stylist and CEO of an extension company, so many of our clients have to suffer through summer by dealing with discolored extensions or just not fully enjoying time out in the sun because they have to figure out creative and careful ways to keep their hair up and off their face/shoulders to not mess up their (expensive) extensions."
LHC is a haircare line that was created to infuse and transform hair with the same good, efficacious ingredients used in skincare, without all the bad stuff. While LHC was designed specifically for hair extensions, the products are great for all hair types and textures - even if you don’t wear extensions.
The weightless, non-greasy and vegan formula of LHC's new Invisible Broad Spectrum Mineral Sunscreen SPF 30 applies white and dries clear! Boosted with shea butter and a combo of anti-oxidizing Argan Oil and Squalane, this combo works together to give superior hydration while you shield your skin from harmful UV rays.
“I wanted to create a sunscreen that was safe for the face and extensions that allows people to enjoy sun-filled moments.. We’ve been seeing the negative effects that ingredients like avobenzone and octocrylene have on extensions, so it was a no brainer for me to formulate one for my new haircare line, LHC," Gadegaard-West explains. “I aimed to solve a problem and simplify the 'discoloration drama' while enabling extension wearers to easily add sun protection that works to their arsenal of products. I think we nailed it for them."
The product is exclusively available at www.lacedhair.com and www.lacedhaircare.com. Salon professional discounts and wholesale opportunities for stylists are available.