Melding futurism and classicism into one, Redken Creative Consultant Guido created a Japanese-inspired look for Alexander McQueen’s Spring/Summer 2015 show in Paris. Achieving a wet-hair look by saturating the hair with Redken’s Hardwear 16 Super Strong Hair Gel, Guido used a card to both flatten and fold the hair up into a rectangular shape, ultimately creating a modern look that McQueen has become known for.
“With McQueen, it is always about the yin and the yang – the push and the pull," says Guido. "The hair here is reminiscent of the hair in Japanese sumo, a bold Asian-inspired style that, when paired with the mask, becomes very futuristic. When working with Sarah [Burton], there’s always this combination of avant-garde and classicism that she ignites. I wanted the hair to feel almost traditional, but the wet hair look allowed it to become more modern – it is a balance of the two.”
Get the Look:
1. Start with dry hair. Saturate hair section by section with Hardwear 16 Super Strong Hair Gel.
2. Comb hair straight back with a fine-tooth comb.
3. Gather hair and roll from the bottom up into a rectangular shape. Pin hair into place.
4. Finish with Forceful 23 Super Strength Finishing Spray to hold hair in place.
[Photo credit: Lucas Flores Piran for Redken]