This year Cosmoprof North America was the first tradeshow to introduce a customized sampling model with BEAUTIQUE. Exhibiting brands had the opportunity to participate in this first-ever one-stop beauty sampling concept. BEAUTIQUE allowed attendees to select deluxe-sized samples, including the latest in trending cosmetics, skin care, nails, hair and some classic beauty favorites. Once at the sampling bar, attendees could hand-pick seven deluxe samples from 20 featured exhibiting brands in exchange for a small charitable donation that would benefit CITY OF HOPE.
Cosmoprof North America is proud to announce that they raised $11,000.00 from the proceeds of BEAUTIQUE sales, commendable results for an inaugural platform. As the official BEAUTIQUE sponsor, HCT Packaging produced the luxurious, high-end box and packaging materials exclusively for this new beauty initiative. Brands included OPI, ORLY, RUSK, Sebastian, Wella, XFusion Keratin and more.