There’s no question that USA Olympic Water Polo players are among the country’s top athletes, aquatic or otherwise. Unfortunately, even the most talented athletes aren’t immune to the effects of extended hours in the pool: dry hair that’s discolored, brittle, flaky and irritated. “Hair care is a critical concern for aquatic sport athletes, including water polo players,” said USA Water Polo CMO, Jen Rottenberg. Because the finest athletes deserve the finest hair care, USA Water Polo, Inc.—the national governing body for all Water Polo in America—naturally sought out the top hair helpers in the business, Malibu C. “Signing Malibu C as the official hair care provider of all US Water Polo players made sense,” Rottenberg continued. “For a quarter century, Malibu C has been a leader in providing terrific solutions for issues of additives in pool water. We are very excited to work with such a dedicated, health-based beauty company.” As aquatic athletes come to recognize that salons are a vital destination for the care of their hair, Malibu C seeks to educate them about all their strand-saving options.
Rich with freshly activated Vitamin C and phyto-nutrients, Malibu C helps hair by penetrating deeply, drawing water deposits and environmental toxins to the surface of the hair where they are whisked away. The result is a total transformation: from dry, damaged, discolored hair to vibrant, moisture-rich locks that shine with health and movement. And, for polo players in particular, this is a head-turning change long overdue. “Constant exposure to pool chemicals like hard water minerals and chlorine, combined with lots of sun, creates unsightly hair conditions that many believe require harsh chemicals to normalize,” attests Tom Porter, founder and president of Malibu. “We are proud to offer 100% vegan treatments that are safe for daily use and which will keep USA Water Polo players’ hair functioning at peak performance—no chemicals required.”
As part of the sponsorship, Malibu C will offer both Men’s and Women’s teams with hair-helping products and educational opportunities related to improved hair care. In addition, a percentage of the profits will go back to the National Team programs. Consumers will have the option of allocating the proceeds of their purchases to either the Men’s or Women’s National Team, or, alternatively, to the USA Water Polo General Fund.
With two decades of commitment to health-based beauty, Malibu Wellness is a leader in the natural salon treatment category and home to Malibu C; a groundbreaking brand of patented formulas blended with freshly activated vitamin crystals. Malibu C powerfully and effectively draws and removes damaging hard water deposits and environmental impurities that can diminish the health and appearance of both hair and skin - leaving each with renewed clarity and vitality. The first of its kind, this revolutionary technology uses a potent L-Ascorbic Acid form of Vitamin C. This active ingredient is the foundation in a portfolio of clinically proven products designed to purify, rejuvenate and revitalize hair, scalp and skin. It is through exemplary products and research that Malibu Wellness works to transition traditional salons into wellness centers which focus on natural solutions to address consumer concerns. Always free of sulfates, parabens, propylene glycol and DEA, Malibu Wellness products are 100% vegan. Malibu Wellness is headquartered in Malibu, California.
Images courtesy of Joni Rae and Associates.