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We’ve all heard the old saying, “Don’t judge a book by its cover.” It’s a great reminder when dealing with people, but such sage advice flies out the window when scooping up beauty products. All too often, your clients form judgments about a product based on its packaging—not its formula. And if they don’t connect with what they see, they won’t buy. Check out the latest design elements of pro-beauty products that promote salon retail sales by meeting the needs and desires of your clients.

—Leah Genuario

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