Fashion Week Update: Aveda at ORGANIC by John Patrick

We all envy the girl who tosses up her hair, swipes on some lip gloss and walks out the door looking effortlessly chic. We envy her even more if she’s a model. At ORGANIC by John Patrick, this model citizen is the point of inspiration for the beauty. “John Patrick and I were inspired by the idea of a girl quickly pulling her hair back and pinning it,” says Aveda lead stylist Antoinette Beenders. “The concept of reflection inspired the collection, and we loved the idea of a woman sitting down at the mirror to create a realistic and unique hairstyle for herself. This season’s ORGANIC collection is elegantly devil-may-care, so the perfect nonchalance of the hair complements this aesthetic perfectly.”

Adds the designer, “It’s like messy teenage hair with a bit of glamour, inspired by the idea of a ‘Model Off Duty’ who quickly pins her hair back. This collection is very '90’s romantic—full of mismatched textures. I love how the hair is beautiful and unfussy, echoing the ‘elevated grunge’ vibe of our clothing."

Here’s how to get the look:


1. Sprinkle Aveda Pure Abundance™ Hair Potion throughout the hair for matte texture. Massage with fingertips at the root for slight volume. 


2. Gently backcomb hair at the crown, using a wide-tooth comb to create a textured, ultra roughed-up look, while leaving the ends of the hair untouched. Spray with Aveda Air Control™ Hair Spray for light hold.


3. Using a Mason Pearson brush, loosely brush the top of the hair back to smooth backcombed portions. Allow hair to part naturally. 


4. To create the textured, half-up style, twist and pull one-inch sections from above the ear on each side of the head. Use bobby pins to secure the entwined pieces at the occipital bone at the back of the head. 


5. To keep the haphazard look from being untidy, finish with a holding mist of Aveda Control Force™ Firm Hold Hair Spray.

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