Lisap Milano-USA has appointed Cherry Petenbrink as its creative and education director.
Petenbrink is a hair industry veteran, celebrity stylist and salon owner with more than 40 years of experience.
At Lisap, Petenbrink will spearhead the U.S. education division by lending her extensive knowledge of brand building, product education and the latest trends and techniques.
Previously, she was a global educator, trainer and color specialist for Joico and Olivia Garden, while also operating her own salon and spa.
"Lisap has presented me with the perfect scenario to give back to my industry, as creative and education director of Lisap Milano-USA," says Petenbrink. "I am excited to take on the role of creating a full range of classes, seminars and hands-on workshops designed to enhance and elevate stylists and their skills behind the chair with Lisap products. Recruiting and empowering a top-tier education team is a priority while working with our global team in Italy to continue to bring cutting-edge collections to stylists all over the country."
Petenbrink and Lisap Milano will also provide classes through the Lisap Color Academy within the U.S.