In the ever-evolving beauty industry, growth isn’t just a goal — it’s a necessity. For salon owners expanding beyond a single location, managing teams, services and clients across multiple sites can quickly become overwhelming without the right tools in place. That’s where Vagaro, the all-in-one business management platform, shines.
Designed to support beauty professionals at every stage of their journey, Vagaro has become the platform of choice for forward-thinking salon owners who demand more from their software.
Just ask Leyla Mir, nail artist and founder of Nail Fairy NYC (@nailfairy_nyc). Her growing salon business has locations in Manhattan and Brooklyn, and Vagaro has been instrumental in streamlining her operations.
From Client to Customer
"I first discovered Vagaro as a client through various businesses that were already using the platform," Mir says. "What ultimately influenced my decision to try it was speaking with colleagues who had been using Vagaro for over a year. They shared positive experiences, which gave me confidence to make the switch."
After trying several platforms in the past, Mir found that what truly set Vagaro apart was its exceptional customer service.
"Vagaro’s support team was instrumental during our platform transition — they made the data transfer process completely stress-free and were highly supportive during onboarding," she adds. "We once needed urgent assistance with a card transaction, and their support team resolved it quickly and without hassle. Their responses are always prompt, helpful and efficient."
This level of support is intentional, explains Vagaro's Chief Marketing Officer Charity Hudnall.
"At Vagaro, we believe in meeting beauty professionals exactly where they are. Whether they're just starting out or managing multiple locations, we offer fast, reliable support through a variety of channels," she says.
Through the platform, users can can access software tutorials and a live chat for direct assistance. Vagaro also provides personalized guidance through 1-on-1 sessions with industry coaches and certified educators.
For deeper learning, professionals can take advantage of Vagaro University, weekly webinars and hands-on workshops. Multi-location businesses benefit from a dedicated Customer Success Manager for tailored support.
Scaling Seamlessly
One of the biggest challenges Mir faced before using Vagaro was managing operations across her salon’s multiple locations.
"The ability to seamlessly switch between locations has been a game-changer," she says. "Staff navigation and service management across multiple sites are now much easier and more organized."
Multi-location management is a key focus of Vagaro’s product roadmap.
"At Vagaro, we’ve had the privilege of growing alongside our businesses — many of which started as single locations and expanded into multi-location powerhouses," Hudnall says. "Our platform has evolved into a robust solution that delivers value to businesses of all sizes, especially those scaling up."
Through Vagaro, multi-location salons can easily add new locations within the software and seamlessly manage their entire team across locations. There are also tools for scheduling, tracking hours, payroll, commissions and more. Vagaro also offers advanced reporting capabilities that give owners complete visibility and control over their business, no matter how many locations they manage.
"Our robust reporting tools give owners real-time insights into everything from sales to marketing, and our payment features support quick, contactless checkout and recurring payments," Hudnall adds.
The effort to support multi-location salons is paying off. In just over a decade, one long-time Vagaro beauty and waxing business has now grown to have 14 locations with 44% year-over-year revenue growth — booking over 55,000 appointments in 2024 alone, with 75% of clients confirming online.
Unified Client Experiences
Another key benefit for multi-location salons? Shared access to client profiles and histories.
"This is one of the most valuable features. It’s especially helpful for services involving loyalty programs or charges tied to work done at another location," Mir says.
Through Vagaro's flagship syncing tools, you can easily share services, products, customer info and more across all your locations. You can also segment locations by city or region for added flexibility.
This unified client experience ensures consistent service and better customer satisfaction, no matter where the service happens. It’s the kind of polished customer care that beauty clients expect.
Built-In Marketing That Works
Growth isn’t just about smooth operations — it’s about bringing clients in the door. Vagaro’s integrated marketing tools have had a strong impact in bringing clients in the door to Nail Fairy.
"Vagaro’s email and text marketing tools have been incredibly effective. They allow us to notify customers about upcoming events, special offers and important updates," Mir says. "We’ve also seen old clients return and overall customer retention improve."
That's exactly why Vagaro chose to build these tools in-house.
"We built our own marketing tools to make things easier and more effective for our users," Hudnall explains. "Instead of switching between apps or copying and pasting data, everything lives right inside Vagaro, so you can quickly create targeted email and text campaigns using the customer info you already have."
Using Vagaro, you can automate birthday promos or send a product offer after a client’s visit—without lifting a finger.
Clients love these features too!
"Many clients reach out specifically in response to our marketing messages," Mir shares. "Our clients appreciate the communication and often tell us they enjoy receiving our beautifully looking updates directly in their inbox."
Driven by Feedback, Built for Growth
Vagaro’s commitment to the beauty community goes beyond software — it’s embedded in how the platform evolves.
Hudnall shares that customer feedback plays a significant role in how Vagaro builds and evolves. Whether it's through its feedback platform UserVoice or its online communities and support team, Vagaro is always listening and implementing new features based on consumer feedback. Users can even upvote or downvote feature requests, so Vagaro knows what options matter most to them.
Based on the feedback the platform has received, Vagaro has implemented new features like additional calendar personalization settings, Dark Mode and add-on service suggestions during booking.
For multi-location businesses, Vagaro has focused on streamlining payroll and building out customizable reporting tools. Larger businesses receive a dedicated Customer Success Representative to help make sure they are scaling smoothly and getting the most out of the platform.
Your Partner in Growth
Whether you're looking to expand to a second location or managing a growing beauty empire, Vagaro offers the technology and support to help you scale with confidence.
From personalized onboarding and 24/7 customer support to built-in marketing and sophisticated multi-location management tools, Vagaro isn’t just software —it’s a strategic partner for growth.
Ready to see what Vagaro can do for your business?
Scan the QR codes to visit Vagaro's website or schedule time to speak to an expert on their team.
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