Wavytalk, the award-winning brand with sleek, salon-quality tools, is taking center stage for TikTok Shop Super Brand Day (October 23rd – October 29th) with its Main Character Hair campaign, a celebration of styles, icons, and self-expression across generations.
Inspired by the viral "Main Character Energy" trend, the campaign empowers creators and beauty lovers to style their story and turn everyday looks into shareable, scroll-stopping moments.
Professionals can join the #WavytalkMainCharacterHair challenge, recreating hairstyles of their favorite main characters, whether pop culture icons, cartoon legends, or trending TikTok archetypes, and bring them to life both on screen and in real life.
Wavytalk will spotlight its hero tools – including the Blowout Boost, Steamline Pro, Cool Curl Pencil, Multi Curl, and Micro Wave – all designed to help users achieve their perfect Main Character Hair.
"Main Character Hair is all about giving people the confidence to experiment, express themselves, and have fun with their style," said Marina Fernandez, Senior Brand Marketing Director at Wavytalk. "This campaign celebrates the creativity and individuality that drives our community, and Super Brand Day is the perfect platform to bring that energy to life – both online and in person."
From October 23rd – October 26th, Wavytalk's styling van will tour California, stopping in San Francisco, Los Angeles and San Diego to bring the Main Character Hair experience directly to fans through live demos, creator sessions, and shareable transformation moments.
