OPI announces Snow Time to Waste, first RapiDry™ line extension for the Holiday SZN!

Hol25 Rapidry Snow Time To Waste Duo Pk Products In Lineup

Keep manicures frozen in place with a formula that dries down quickly, fast and in a flurry. 

Your clients will melt for the eight new RapiDry shades with one-coat, smudge-free color, allowing you to nail flawless manis in just 60 seconds.  


Deep, rich crème hues of berry and evergreen (So Berry Quick, Fir Surely Fast) play into the supernatural dark color trend, lending the collection a magical feel.

Sensory pastels in tones of semi-sheer white pearl, icy white crème and moonstone blue crème (Snow Time Like the Present, Love at Frost Sight, Baby Blue Me Away) are as fresh on nails as soft, powdery snow. Gorgeous opaque shimmers in red and gold (Red-y in Snow Time, Winter Gets the Gold) are perfect for festive seasonal looks, and the collection is rounded out with an energizing, saturated teal crème (What a Winterful World). 

"When OPI launched RapiDry earlier this year, we knew consumers were going to love the versatility of the line,” explains OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “With Snow Time to Waste, we’re adding eight new shades, ranging from rich-like-cocoa colors to snow-bright hues. Color dries fast—in just 60 seconds—making these shades ideal for people who want to change their look quickly and easily, while maintaining the high-quality results for which OPI is known. Kiss glove and scarf smudges goodbye!” 

The RapiDry formula is vegan and thoughtfully formulated with a high-shine finish, making these shades to dry for. 

Swipe on one coat of color for a flawless manicure in 60 seconds. A second coat of color + a coat of Clearly Fast offers 5 days of wear. Base coat and top coat are optional. Clearly Fast, a quick-drying 3-in-1 clear coat, can be used as a base coat, clear lacquer, or top coat, offering a high shine, glossy finish designed to shine, seal, and protect. For even faster dry time, OPI also offers its iconic RapiDry Quick-Dry Top Coat that dries nails in 30 seconds and offers high-shine protection. In addition to smudge-free color, RapiDry also features a special Rush Brush™ with 200 added bristles and a unique fan design for fast application that glides like ice. 

Snow Time to Waste also includes two gift sets, perfectly appointed to take all the guesswork out of selecting and wrapping shades. The first duo pack features Baby Blue Me Away, a light blue crème, paired with Love at Frost Sight, an icy white crème. The second duo pack, an ULTA exclusive, includes Red-y in Snow Time, a shimmery red hue, paired with Clearly Fast, a quick-drying 3-in-1 clear coat.  


 

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