News: Take a Journey with Ruth Roche

Ruth Roche, Artistic Ambassador for Pureology Serious Colour Care, believes education is a journey. It’s not about learning a specific cut or look, it’s about learning techniques that can be put together in multiple ways to create multiple looks. It’s about stuffing that confidence bag full of amazing ideas that can be applied when needed. It’s a journey she leads with her partner in crime, Wendy Bélanger, International Artistic Director for Pureology.

“Education is about inspiring others to explore different ways of doing things to build their confidence and unleash their creativity,” says Roche.

Roche bases her educational content on two things:
1. Trends - Everyone wants to look current - art, runway, street fashion and even celebrity looks are fun to turn to seasonally for inspiration and to keep looks fresh.

2. Fun - It’s about taking a cool journey where stylists and artists have fun exploring and discovering new ideas versus dissecting one specific technique to perfect it.

“We are artists and individuals, putting elements together in a different way is sometimes all you need to be inspired,” adds Roche. Check out some of the educational videos on for a taste of Roche’s educational style based on sharing information that’s useful, helpful and easy to understand, and ideas that stylists can implement easily.

Start the Journey

  • March 7- 8, 2015: Salon Centric – Omaha, NE
  • March 21 - 23, 2015: America's Beauty Show – Chicago, IL
  • April 19 - 21, 2015: Redken Exchange, Pure Expressions, NYC
  • May 3 - 4, 2015: State Discover Show - St Louis, MO
  • May 30 - June 1, 2015: Premiere Orlando Show – Orlando, FL
  • September 13 - 14, 2015: Salon Centric Show – Seattle, WA
  • October 31 - November 1, 2015: Salon Centric Show – Denver, CO
  • November 7 - 8, 2015: Salon Centric Show - Lake Geneva, WI

[Images courtesy of Glow Communications]

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