Hair News: David Stanko Launches Downloadable Book of 100 Color Formulas and Techniques

David Stanko, aka “Formula Boss" has taken hair color formulas and techniques, and created a user friendly, ready to use guide to real-world, fail-safe color formulas. All info uses REDKEN color because it provides the versatility, shine and condition that every client requests. "But, regardless of your pro line of choice, my content/concepts can be universally applied," says David.

Now, commission and rental stylists can finally own their own copies of the first ever-downloadable version of the Formula Boss book. Available December 1 at the Formula Boss Volume 1 will be a downloadable format for $9.99 available on iphone, iPad, Nook, Kindle and more; plus the original hard copy version for $15.95 can be ordered. Volume 2 will be available by Spring 2013.

Formula Boss layout provides easy-to-find color categories: blonde, brunette and reds; all include highs, lows, gray coverage and technique ideas you need to excite first time clients, reinvent existing client’s looks, or break through the boredom clients often suffer.

Says Stanko, “After 26 years in the business I’m still a purist, which means I skip elaborate sectioning and complex concoctions in favor of formulas that keep clients coming back. I just want folks to follow my easy directions to get great results, complete coverage and consistent predictability. Leading to happy clients, who rebook, refer and repeat. And that's the name of the game!”

[Image courtesy of LiFt Consulting]

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