As a hairstylist, it's important to stay up to date on all the latest hair trends, so you can be prepared to speak your clients' language, as they are likely not well-versed on technical hair terms like you may be. Clients may tell you they want a specific hair trend like Cowboy Copper, or they may show you inspo photos. Celebrities often are a model for current hair trends, leading clients to show up to the salon with pictures of their favorite actor or singer in hopes emulating the color or cut they are currently rocking. You've probably seen plenty of pictures of Sabrina Carpenter from clients, who want to rock her gorgeous blowout and wispy curtain bangs. But who else is making waves in the hair industry and serving as the latest source of inspo?
In its Hair Care Report, Cosmetify took a deep dive into the top 10 celebrities providing clients with the most hair inspo in 2024 by finding the number of searches between April 2023 and March 2024 for a celebrities' name followed by hair using Google Ads Keyword Planner.
Here's what they uncovered:
1. Jennifer Aniston
It's no surprise that Jennifer Aniston is at the top of the list, as her hair has inspired countless trends and sources of inspo over the years from glossy long hair with extensions to bangs, bobs, updos and more. "The Rachel" is undoubtedly the most popular, and with Y2K trends making their way back into the mainstream, it's likely that your clients are going to want to rock Aniston's signature style from "FRIENDS."
Rachel Green's iconic look from the first two seasons of "FRIENDS" sits right between a bob and a lob and features lots of volume and layers, something that lots of clients are currently seeking out when they head to the salon. The look was created by hairstylist Chris McMillan (@mrchrismcmillan).
Besides this popular sitcom look, Aniston has also launched her own haircare brand LolaVie.
Aniston received 368,600 annual searches.
2. Hailey Bieber
Hailey Bieber is undoubtedly a trendsetter. She has been responsible for some of the biggest nail trends recently, such as glazed donut nails. So, it's not surprising that clients would also look to her for the latest hair trends.
Over the years, Bieber's hairstylist Amanda Lee (@amandaleehair) has created different hair cut, color and style trends for the model, from Barbie pink hair to baby braids. Her most popular look, though, that spurned lots of copy cat looks was her mini-bob. The short style is perfect for clients who want to rock a statement chop.
Bieber received 208,100 annual searches.
3. Selena Gomez
Selena Gomez is the fourth most popular account on Instagram, trailing only behind Lionel Messi, Cristiano Ronaldo and the official Instagram brand account. With someone who has this big of a following, all eyes are going to be on her as a influencer in the beauty industry. That's not even taking into account the fact that she is the founder and CEO of her own beauty brand, Rare Beauty.
Like Bieber, Gomez has also sported a variety of hair cut, color and style trends throughout the years, offering inspiration for every type of client. Marissa Marino (@marissa.marino) has created some of Gomez's most iconic looks, such as her updo with a face framing at this year's Emmys.
Gomez received 146,800 annual searches.
4. Kate Middleton, Princess of Wales
Kate Middleton has been a constant source of inspiration for beauty since her engagement to Prince William in 2010, especially across the pond in London. For clients who want to look like a princess, she is going to be their first stop to see what look they may want to sport.
Middleton's stylist is Amanda Cook Tucker has created staple looks for the Princess of Wales that are perfect for each occasion, from a sleek and swishy ponytail while in Jamaica to an elegant updo topped with a tiara for a state banquet in at Buckingham Palace
Middleton received 129,900 annual searches.
5. Billie Eilish
Billie Eilish the pop music phenomenon, has become a major source of inspo for Gen-Z, from fashion to hair.
Eilish is always making a statement with the hair look she adopts. She has rocked various vivid hair shades from lavender to neon green, bright red and turquoise, transitioned to platinum blonde for the cover of her album "Happier Than Ever" and finding various funky styles to rock her iconic jet black hair. Her iconic looks are all thanks to Benjamin Mohapi (@salonbenjamin).
Eilish received 122,900 annual searches.
6. Margot Robbie
Margot Robbie's Barbie blonde made massive waves throughout the entire run of "Barbie" movie press tour. Expert Celebrity Hair Colorist Jacob Schwartz (@jacobschwartzhair) created Robbie's signature blonde color using products from Schwarzkopf Professional USA.
With Barbiecore and the movie being a massive pop culture phenomenon, of course clients are going to want to adopt the blonde shade from Barbie herself!
Robbie received 121,500 annual searches.
7. Blake Lively
Blake Lively has been making waves ever since she was crowned the "It Girl of Manhattan" as Serena van der Woodsen in "Gossip Girl."
Hairstylist Rod Ortega (@rodortegahairstylist) worked with Lively during her "Gossip Girl" days, and Jennifer Yepez (@jennifer_yepez) has created some of her recent looks, like her gorgeous updo at the "Deadpool & Wolverine" premiere.
While Lively has experimented with her hair look from time to time, it's her staple long, golden blonde locks and beachy waves that are a fan-favorite.
This style is perfect for clients that are looking for styles that are long-lasting and easy to maintain because they are friendly to their busy schedule and their budget. Lived-in is the newest trend, and there's nobody that rocks it better than Blake Lively.
Lively received 118,000 searches.
8. Emily Ratajkowski
The American actress and model is all about embracing ease, taking an effortless approach to her styling, hair and makeup to let her natural features do the work. She's supported her medium-length brunette hair in a beachy bob, French twist and a slicked-back, center-parted knot. She's also rocked a blowout to highlight her glossy hair and loose waves. Yepez is also responsible for creating some of Ratajkowski's staple hair looks, like her fringe bangs and curly locks at this year's Met Gala.
If it wasn't clear before, clients are all about finding the best looks that can enhance their inner beauty and last them a few months between salon visits. Ratajkowski serves as perfect inspo.
Ratajkowski received 117,400 annual searches.
9. Beyoncé
Beyoncé is one of the biggest names in the music industry. Whenever she walks into the room, all eyes are on the hair and fashion looks she is adopting. The star may be a major source of inspo for textured hair clients, who want to sport her super bouncy curls, snatched ponytail or sleek long locks.
Neal Farinah (@nealfarinah) is Beyonce's hairstylist. He created the voluminous Texas Hold 'Em hairstyle that was a staple this past spring, as the singer launched her country album "Cowboy Carter."
Like Aniston, Beyoncé has also launched her own hair care brand, Cécred.
Beyoncé received 112,000 annual searches.
10. Kim Kardashian
Kim Kardashian and her family have been staples in pop culture since 2007. She is arguably famous for being famous and is frequently at the center of beauty news. It's no surprise that clients would turn to her for hair inspo, especially since she's sported countless different looks over the years.
Chris Appleton (@chrisappleton1) is Kardashian's stylist and is responsible for creating some of her trendiest looks, such as her platinum blonde transformation.
Kardashian received 106,600 annual searches.
