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Why a Look Book Is Smarter Than Stocking Hair Accessories

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Courtesy of Vivienne Mackinder

Hair accessories can make or break a hairstyle. The challenge for most hairdressers isn’t choosing beautiful pieces — it’s carrying inventory, displaying it well, and avoiding the heartbreak of expensive accessories gathering dust.

While you could have a few samples to show and tell, a lookbook may be a safer option for your business.

Don’t stock products. Curate inspiration.

Instead of investing in physical inventory, create a beautiful accessory look book — a visual collection of hair adornments you truly love and believe in. This becomes a powerful consultation tool. When your client can see what’s possible, desire is created instantly.

If a client falls in love with a piece, you simply:

  • Order it on their behalf
  • Include shipping and handling in the final service price
  • Operate with a clear no-return policy

You’re a hairdresser — not a warehouse or a shipping department.

Accessories are not just decoration.

They can:

  • Elevate a look from casual to couture
  • Add polish or personality
  • Create glamour or soften a style
  • Offer function with fashion

Perfect for Bridal, everyday looks and special events. Know exactly where accessories sit within your fashion language and design aesthetic. Then curate accordingly.

Your job is not to store products. Your job is to create desire, vision, and completion. So get creating your lookbook.
Make it stylish. Make it inspiring. Make it yours.
That’s the smartest way to accessorize your business.


 

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