Schwarzkopf Professional, the brand behind some of Hollywood’s greatest color transformations, shared some holiday styling forecasts courtesy of texture and finish expert and digital ambassador, Brendnetta Ashley (@edgybgirl).
From sleek, polished ponytails to full-bodied blowouts and effortless texture to ground your holiday look, these styling trends will turn heads at every celebration. Brendnetta emphasizes that with the right prep, products, and techniques, anyone can achieve glossy, long-lasting styles that are both foolproof and festive, perfect for every holiday occasion.
Key looks she’s predicting for the season include:
- Sleek Low Ponytails: A modern, polished take on a classic look that’s perfect for elegant gatherings. The perfect base for a bow or extra inches.
- Prep hair with OSiS+ Glow, then finish with OSiS+ Thrill and OSiS+ Elastic Hairspray for a glossy, solid look that holds all day.
- Voluminous Blowouts: Bigger is better this season, with lots of lift and shine for maximum just-left-the-salon impact.
- Perfect your blowout with Fibre Clinix Bonding Oil, followed by OSiS+ Dust It and OSiS+ Elastic Hairspray for long-lasting volume and hold.
- Tousled Updos: Soft, romantic half-up styles that are both chic and easy.
- Set curls using OSiS+ Bounty Balm and OSiS+ Tipsy Twirl, finished with Fibre Clinix Bonding Oil, for the perfect updo.
- Chic Pixies: Short hair takes center stage with the right texture and movement for a statement-making look.
- Begin by applying OSiS+ Grip, then layer OSiS+ Flex Wax to create textured definition.
Beyond the Trends
After sharing this brilliant forecast, Brendnetta Ashley, Schwarzkopf Professional Digital Artistic Ambassador, gave us some practical insights on using these trends for your own clientele!
BLP: Why these trends and why now? What are the major influences for this forecast?
Brendnetta Ashley: When I look at the trends shaping this holiday season, I’m pulling inspo from everywhere! Runways, red carpets, and especially what’s blowing up on social. Sleek low ponytails are definitely having a moment again, thanks to all the clean, polished looks we’ve been seeing during fashion weeks. On the flip side, those big, bouncy blowouts are back too, giving that fun 90s and early-2000s energy everyone’s loving right now.
I’m also seeing a lot of soft, tousled updos popping up. I love the pixies that have been trending too; they’re making a real comeback. Teyana Taylor has been rocking hers forever, and even Mariah Carey has been stepping out with extra volume in her curls, showing that texture and dimension are definitely in.
Overall, these holiday trends are all about mixing high-fashion vibes, a little nostalgia, and styles that feel bold but still super wearable.
BLP: How can hairstylists prepare and capitalize on these trends?
BA: Everything starts with a strong foundation. Using the proper shampoo and conditioner sets the stage for a style that holds and shines. Especially during the holiday season, clients want that glossy, radiant hair. For a sleek, polished finish, I recommend prepping with Schwarzkopf Professional’s Fibre Clinix Hydrate Shampoo and Conditioner to create the perfect base for any trend-forward style. They’re one of my go-tos because they consistently leave hair feeling deeply nourished and perfectly prepped for any style. When it comes to styling, I love Schwarzkopf Professional’s OSiS+ line because it has essential products like OSiS+ Tipsy Twirl for setting curls and OSiS+ Glow for enhanced shine for your sleek ponytails. OSiS+ Elastic is my holy grail hairspray to finish all these looks and keep them ready for every holiday occasion.
BLP How can stylists make these their own?
BA: Stylists can totally make these trends their own by customizing each look to fit their client’s features, hair type, and lifestyle. Little details like a soft braid, a boost of volume, or some added texture go a long way. And don’t be afraid to mix things up! Blending trends, like pairing a tousled updo with big, lifted roots, is what helps create those signature styles that really stand out. I love using products from Schwarzkopf Professional because they really allow me to effortlessly create any look my clients want!
