Beauty Launchpad recently attended International Beauty Show New York (IBS NY), which featured an expanded lineup of education, speakers and exhibitors who shared valuable industry knowledge and their latest innovative launches. One sector of the hair and beauty industry that had a heavy presence at the show was hair extensions, and it's no surprise considering how much that market is growing!
Hair extensions offer an accessible solution for everyone—from celebrities and clients seeking full glam looks to those dealing with hair loss. They provide an empowering way to boost confidence and help wearers feel their absolute best. With the growth of this market comes an exciting wave of innovation. The Hair Shop is among the leading brands recognizing the need for hair extensions to evolve, catering to the ever-changing demands of both hair professionals and their clients. With its new launch Smart Weft HIEWS x Daniel Mora, the brand is helping hair professionals be more efficient behind the chair by eliminating the need to color extensions.
While at IBS NY, Managing Editor Gabby Bach chatted with Daniel Mora (@danielmbeauty) at The Hair Shop (@thehairshopinc) booth to learn more about the HIEWS launch, what sets it apart from other extension options and so much more! Check out the full interview below.
