Pro Beauty Talks: Robert Schaeffler on #mydentity, Guy Tang & #hairbesties

In this interview with podcast host Melanie Kopeikin, Robert shares his own journey, how #mydentity came about, and what it is like working with Guy Tang. He also shares his thoughts about the industry, and how social media can be a blessing or a curse. Melanie and Robert explore the concept of "Influencers" and how quickly the term has become watered down and sometimes disingenuous.

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