Hair thinning remains one of the most common — and emotionally charged — issues clients bring into the salon. By age 50, at least half of women will experience some form of hair thinning, 1-3 while more than 80% of men will face it over their lifetime. 4-6 Beyond visible shedding or sparse patches, hairstylists are often the first to notice more subtle indicators of compromised hair health — a widening part, increased breakage or stunted growth — and then recommend effective treatment options. If topicals alone don’t seem to cut it for your clients, look no further than Nutrafol.
These physician-formulated supplements address six underlying factors that most commonly lead to thinning hair — stress, nutrition, lifestyle, hormones, metabolism and aging Courtesy of Nutrafol
Clinically Tested, Scientifically Grounded
Nutrafol stands out for its commitment to raising the scientific standards for supplements — from their ingredient sourcing to the testing of their final formulations. To ensure potency, bioavailability and consistency across every serving, Nutrafol only uses high-quality, responsibly sourced and standardized ingredients. Rather than choosing gummies or powders, the brand created its Nutraceuticals as capsules because it's the best delivery system for its naturally powerful ingredients.
The brand’s final formulations then undergo rigorous clinical testing — which is peer-reviewed and published. The company has also conducted 20 clinical studies to date, including three randomized, placebo-controlled trials. These distinctions, typically reserved for pharmaceuticals, elevate Nutrafol’s offerings beyond trend-driven solutions, so clients can see real results.
While everyone’s experience is different, clients can expect to see visibly thicker, stronger and faster-growing hair with 3-6 months of consistent use of the Hair Growth Nutraceuticals.Courtesy of Nutrafol
While everyone’s experience is different, clients can expect to see visibly thicker, stronger and faster-growing hair with 3-6 months of consistent use of the Hair Growth Nutraceuticals.7-12
Stylists at the Forefront
Stylists play a crucial role as the first line of defense against hair thinning, often noticing subtle changes in hair health before their clients do. Trusted for their expertise, stylists are in a unique position to address sensitive topics like thinning hair with care and professionalism. The salon chair creates an ideal setting for these conversations. If clients don’t raise the issue themselves, stylists can gently initiate the dialogue by discussing their hair goals or offering a consultation focused on growth and overall hair health.
“Let’s be honest, hair thinning is emotional. Stylists can be game-changers by creating a space where clients feel seen, not shamed,” explains Johnnelle Nidoh, National Director of Salons at Nutrafol. “That means leading with compassion, normalizing the conversation and offering real, science-backed options without the awkwardness. By helping clients achieve visible, long-term results from the inside out, stylists become trusted advisors. It’s the transformation that shows in the mirror and in the books — cue the repeat business.”
Nutrafol equips professionals with the tools to navigate these conversations with care, offering expert-led education, in-salon training, digital tools and ongoing coaching. This support allows stylists to confidently recommend products that not only align with their expertise, but also generate real, visible results.
Nutrafol in the Salon
Nutralfol makes it easy for salons to incorporate their offerings to encourage repeat business and retail sales. 
Nutrafol's portfolio also includes scalp and hair care products — formulated to complement its Hair Growth Nutraceuticals for a complete routine that caters to the bio-specific needs of men and women with thinning hair. Courtesy of Nutrafol
- Retail: Salons can stock the brand's range of Hair Growth Nutraceuticals or scalp and hair care products for retail sale. Setting clients up with a Nutrafol regimen helps them maintain their hair health in-between appointments.
- Backbar Cleansers: Add value-size liter bottles of the brand's clinically tested shampoo and conditioner to your salon backbar. Designed to elevate the in-salon experience, each bottle lasts 100 washes and features a pump to ensure ease of use down to the last drop. These formulas bring both efficacy and luxury to the backbar, promoting healthy scalp conversations and enhancing sensory appeal with quick-lathering formulas and high-end citrus fragrances.
Personalized Solutions for Every Client
Recognizing that hair thinning is not a one-size-fits-all issue, Nutrafol offers targeted solutions across life stages and lifestyles:
The brand's Hair Growth Nutraceuticals feature four formulas for women —including options for postpartum and menopausal women — plus one for men, for a more personalized approach that meets every client exactly where they’re at.
Its portfolio also includes scalp and hair care products — formulated to complement its Hair Growth Nutraceuticals for a complete routine that caters to the bio-specific needs of men and women with thinning hair. Since scalp health is essential for hair growth, it’s important for both stylists and clients to use clinically-tested products that support the scalp and won’t harm hair.
For Women
Nutrafol Women’s Vegan Hair Growth Nutraceutical 
Specifically formulated for women aged 18-44 with plant-based lifestyles, this daily hair growth supplement is biotin-free.Courtesy of Nutrafol
Specifically formulated for women aged 18-44 with plant-based lifestyles, this daily hair growth supplement is biotin-free. It features a 100% vegan blend, including Moldavian Dragonhead, to naturally enhance collagen production, and Vitamin B12, which supports red blood cells carrying key nutrients for healthy hair — all in a smaller capsule size.13,14
Nutrafol Root Purifier Scalp Microbiome Shampoo
This award-winning shampoo deeply cleanses without stripping the scalp, balances oil production, hydrates and nourishes hair for visibly improved volume, strength and texture in two weeks.15 This sulfate- and paraben-free formula is color and extension safe and made with an intoxicating 100% natural citrus fragrance.
A lightweight, non-greasy hair serum that visibly reduces hair shedding and hair fall caused by breakage, while replenishing nutrients directly at the scalp for visibly fuller, thicker hair.15 It features Ashwagandha Exosomes and Maca to help protect from oxidative stress and support visibly thicker hair in women.
For Men
Nutrafol Men Hair Growth Nutraceutical 
Nutrafol's Men Hair Growth Neutraceutical is a clinically proven, daily hair growth supplement that targets key root causes of thinning in men 18+ for visibly thicker, fuller hair growth and scalp coverage.Courtesy of Nutrafol
A clinically proven, daily hair growth supplement that targets key root causes of thinning in men 18+ for visibly thicker, fuller hair growth and scalp coverage. It’s 100% drug-free and delivers results without compromising sexual performance.7
Nutrafol Men Active Cleanse 2-in-1 Shampoo & Conditioner
This is the first and only 2-in-1 formula to be certified microbiome-friendly.16 It’s clinically tested to unclog pores, hydrate the scalp and maintain its barrier — supporting men’s unique scalp needs for visibly thicker, stronger and fuller hair.16-18 
It’s clinically tested to unclog pores, hydrate the scalp and maintain its barrier — supporting men’s unique scalp needs for visibly thicker, stronger and fuller hair.Courtesy of Nutrafol
A lightweight, non-greasy hair serum that visibly reduces hair shedding and hair fall caused by breakage, while replenishing nutrients directly at the scalp for visibly fuller, thicker hair.19 It features Ashwagandha Exosomes, plus Red Ginseng and Caffeine, to help reduce visible shedding.
What's Next for Nutrafol?
Nutrafol continues to innovate. With more clinical studies in the pipeline and a commitment to evolving with science and deliver meaningful results, the brand is poised to remain a leader in the hair wellness category.
Professionals can learn more or sign up to become a partner at nutrafol.com/stylists, and follow the brand at @nutrafol on social media for the latest updates.
References and Disclaimers
These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
1. Ramos PM, Miot HA. An Bras Dermatol. 2015;90(4):529-543, Gan DC, Sinclair RD. J Investig Dermatol Symp Proc. 2005;10(3):184-189.
2. Dinh QQ, Sinclair R. Clinical Interventions in Aging 2007:2(2) 189–199.
3. Chaikittisilpa, S et al. Menopause, 2022:29(4):415-420. (estimating that over half of women experience various forms of natural hair thinning in their lifetime).
4. Gan DC, Sinclair RD. J Investig Dermatol Symp Proc. 2005;10(3):184-189.
5. Hamilton, J. Ann N Y Acad Sci. 1951;53(3):708-28.
6. Norwood, OT. South Med J. 1975;68(11):1359-65.
7. Stephens, T., et al. JCAD. 2022./Nutrafol. Data on file. 2020.
8. Berkowitz, S., et al. ASDS. 2020./Nutrafol. Data on file. 2020.
9. Nutrafol. Data on file. 2022.
10. Nutrafol. Data on file. 2023.
11. Ablon, G., et al. JDD. 2022.
12. Ablon, G. JDD. 2018.
13. Wandrey, F., et al. J Comm Med and Pub Health Rep. 2021.
14. Koury, M. Annu Rev Nutr. 2004.
15. Nutrafol. Data on file. 2022.
16. The first and only 2-in-1 shampoo and conditioner to be certified microbiome-friendly by MyMicrobiome.
17. Nutrafol. Data on file. 2024.
18. Nutrafol. Data on file. 2024.
19. Nutrafol. Data on file. 2023
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