
FASTFOILS, the company that revolutionized the hair industry with its groundbreaking high-performance endothermic foils, is thrilled to announce the launch of its highly anticipated Pop-Up Foils. This marks another significant leap forward for an industry that has seen little innovation in the foil category in over 30 years with the first endothermic pop-up foil.
FASTFOILS’ endothermic technology has disrupted the traditional hair color process by delivering unparalleled thermal properties, enabling stylists to speed up processing times by at least 25%. This time-saving innovation allows hairstylists to complete color services more efficiently, helping them generate more revenue while protecting the integrity of their clients' hair.
“Simply put, FASTFOILS is ‘Low and Slow in the Fast Lane’,” says Ben Barkworth, founder of FASTFOILS. “My intention has always been to deliver professional tools that help hairstylists like myself work smarter, not harder.”
Unlike traditional pop-up foils, FASTFOILS Pop-Up Foils represent the latest evolution in FASTFOILS’ mission to provide stylists with tools that combine efficiency and premium performance. It took nine months to perfect the pop-up designed with stylists’ needs in mind and key features that include:
- Endothermic Technology: Achieve higher levels of lift and better color deposit faster and more efficiently.
- Enhanced Embossing: 30% more connectivity to the hair compared to traditional foils for more even lifts.
- Convenient Dispensing Format: Designed for easy dispensing to help artists save more time.
“Pop-up foils are one of the most popular formats in salons, and we’ve listened to our community to ensure our innovations are available in every format,” Barkworth adds. “We’re excited to help stylists save time, increase their earnings and provide an elevated service experience for their clients.”
FASTFOILS’ commitment to innovation continues to shape the hair industry, empowering stylists to deliver exceptional results with efficiency and care. Experience the future of foils starting January 20 with the launch of FASTFOILS Pop-Up Foils.