The holidays are a time for celebration, connection and confidence—and JCPenney Beauty & Salon is here to make every guest shine. Built on inclusivity and artistry, JCPenney is redefining beauty experiences with expert services, an expanded salon menu and the vision of our diverse Pro Team leading the way.
At JCPenney Beauty & Salon, beauty is more than a look—it’s an experience. Every visit is an opportunity to be seen, celebrated and styled by professionals who understand that beauty has no boundaries. From timeless cuts and bold color transformations to flawless makeup and textured hair services, our stylists and makeup artists create looks designed for everyone.
Meet the Pro Team: Inclusive Beauty, Elevated: JCPenney Pro Team Leads the Way
The JCPenney Pro Team represents the artistry, expertise, and innovation shaping the future of our salons. This diverse group of stylists and makeup artists sets the standard for skill and creativity, bringing runway-worthy inspiration and real-world beauty together. They’re not only creating stunning transformations, but also shaping what comes next—developing new services, educating our stylists, and elevating the customer experience.
“Beauty is constantly evolving, and at JCPenney Beauty & Salon, we’re proud to be leading that evolution,” said Jaimee Harris Smith, Sr. Pro Artistry Manager. “Our vision is to create a future where artistry and inclusivity walk hand in hand—where every guest, every texture, and every tone is celebrated. With the creativity of our Pro Team and the passion of our stylists, we’re not just keeping up with trends, we’re shaping the future of beauty, one experience at a time.”
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caption: Holiday 2025: Bold lips and luminous skin created by the JCPenney Pro Team.
- Jaimee Harris Smith, Sr. Pro Artistry Manager, Beauty & Salon
- Art Gray, Beauty & Salon Pro Artist
- Bushra Alam, Beauty Pro Artist
- Patricia Bailes, Beauty Pro Artist
- Jerany Concepcion, Salon Pro Artist
- Benjamin Powell, Salon Pro Artist
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caption: Celebrate the season with sleek, modern glamour—styled by JCPenney Salon.
Holiday 2025: Celebrate in Style
This holiday season, let JCPenney Beauty & Salon be your destination for head-turning looks that make every celebration memorable. Whether it’s a festive party, a family gathering, or a photo-worthy moment, our Pro Team has designed the season’s most beautiful trends in hair and makeup.
- Holiday Hair Trends: Sleek blowouts, voluminous curls, shimmering updos, braids with sparkle, and natural textured styles that shine under holiday lights.
- Holiday Makeup Looks: Radiant, glowing skin, bold lips in jewel tones, metallic eyeshadows, soft glam neutrals, and festive accents that take you from day to night.
From classic elegance to modern glamour, our stylists and makeup artists create looks tailored to every guest, every style, every celebration.
Inclusive Beauty, Every Day
JCPenney Beauty & Salon celebrates diversity in every form—every texture, every tone, every guest. Our service menu is as diverse as the communities we serve, offering everything from protective styles and textured haircuts to balayage, barbering, and personalized makeup. With JCPenney Beauty, we also bring a curated selection of inclusive brands to support every look you create.
“I am proud to say that JCPenney’s beauty and salon initiatives are anchored by a commitment to authentic inclusivity and the ‘golden rule,’” said Lisa Green, VP, DMM, JCPenney Beauty & Salon. “JCPenney is redefining both beauty experiences and expert salon services built with inclusivity and artistry at top of mind,” she continued. “These services will be driven by our diverse Pro Artistry Team that welcomes all ages, genders, skin tones, hair types, beauty routines, and budgets.”
The Future of JCPenney Beauty & Salon
As we look beyond the holidays, our vision is clear: to be the destination where every guest finds beauty, confidence, and inspiration. With our Pro Team at the forefront, we’re building a future of innovation, advanced training, and guest-first experiences—where every visit feels personalized, transformative, and unforgettable.
“We believe learning never stops. Education and training are at the heart of what we do,” said Karen Gaines, Sr. Director, Services, Education & Experiences. “By training our teams at every level, we bring the latest techniques, trends, and experiences in beauty and hair. Our team passes on artistry and skill to every store team, ensuring the experience is then passed on to the customer, making them feel and look their best.”
Celebrate Your Beauty with Us
This holiday season and beyond, discover the artistry, inclusivity, and expertise that make JCPenney Beauty & Salon a destination like no other. From festive transformations to everyday confidence, we’re here to make you feel radiant inside and out—today, tomorrow, and always.
Visit your JCPenney Beauty & Salon to book your holiday look and celebrate beauty without limits.
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