Olaplex Holdings, Inc. announced the launch of its new podcast, What’s In with OLAPLEX produced in partnership with award-winning production company FRQNCY Media.
Hosted by Danielle Frank, OLAPLEX's Director of Professional Community & Spokesperson, self-care advocate and former host of the Beauty Uncovered podcast, the podcast explores emerging beauty, health and lifestyle trends that empower listeners to embrace their most whole and beautiful selves, as well as reflect on current trends that could result in the opposite.
Each episode of What’s In features a conversation led by Frank with friends and colleagues from the beauty, health and wellness space. Guests include hairstylists and influencers Jackie Chan and Guy Tang, eyebrow expert and celebrity eyebrow specialist Joey Healy, beauty social media influencer Danae Mercer Ricci, psychology professor Inna Kanevsky and many more. Topics include hair advice, beauty filters, TikTok therapy, gut health, eyebrow trends and more. 
Danielle Frank is the host of What's In with Olaplex. Her vibrant curiosity and passion immerse listeners through fun conversations and interesting topics that impact how we care for ourselves.Courtesy of OLAPLEX
The purpose of What’s In is to redefine trends in the context of mental wellness and self-acceptance while taking a more critical look at current beauty standards and styles. Through engaging and informative discussions, listeners can expect to learn about the latest beauty practices, gain insights into the beauty industry and discover new ways to take care of themselves.
"What’s In is going to take listeners on a journey of self-reflection, but in a way that’s judgment-free and no B.S.," says Frank, who is, in fact, very frank. "Beauty products are only a small part of the intersection of beauty and wellness culture. I’m excited to focus more on shifting out of impossible standards and instead creating space for more expansive and inclusive definitions of beauty. It’s important that we reflect on how current trends prevent us from being at peace, not just with how we look to others but also with how we feel about ourselves.”
Listeners can subscribe to, rate, review and share What’s In on all major podcast platforms, including Apple Podcasts, Spotify and Google Podcasts.
