Analysis of Google search data has revealed that online searches for ‘rosemary oil’ have skyrocketed 135% over the past year in the UK due to the huge surge of interest generated through TikTok.
A new finding by beauty and wellness marketplace Fresha analyzed Google search data for searches related to the hair hack, which revealed a 135% increase over the past year and a 695% increase over the past five years just in the United Kingdom.
Searches for ‘rosemary oil’ have also gained interest across the globe, with an increase in worldwide searches of 331% over the past five years.
The interest in rosemary oil gained popularity on social media app TikTok after beauty and wellness influencers shared their experiences using the product while showcasing the results after around six weeks.
“The power of social media, especially TikTok, allows influencers worldwide to share their experiences and knowledge with those who might want to know more about a particular beauty topic but don’t know quite where to start," shares William Zeqiri, founder and CEO of Fresha. "These findings are a definite eye-opener to see just how much exposure TikTok can offer to such a simple and accessible substance like rosemary oil and proves just how many people are interested in natural remedies of haircare which are fun and easily manageable, even if you are a regular salon visitor.”
The interest in rosemary oil alongside the hashtag #hairtok has racked up an astonishing number of views. The hashtag #rosemaryoil has totaled 1.3 billion views, alongside #rosemaryoilforhairgrowth reaching 212.3 million views, proving the curiosity of TikTok users in the oil.
What does rosemary oil do to your hair?
The oil stimulates and promotes hair growth, battles against dandruff and prevents premature graying. It is also proven to add shine and a healthy glow to the hair after a more extended period of regular use.
The beauty influencers on TikTok recommend using rosemary oil as part of your hair care routine, not to expect results after the first few uses and sticking with it as you could see incredible differences in your hair's health even after six weeks.
How often should you use rosemary oil in your hair?
It is recommended if you have thinner, lighter and easily damaged hair, you should use the oil once a week as a treatment. If dandruff is what you want to battle, then use a few drops of rosemary oil alongside gentler oils such as coconut, caster or jojoba oil. It can be used up to four times a week for shorter periods of time.
Mixing rosemary oil with lighter oils such as these will help dilute the rosemary oil's strength and work to soothe and nurture the hair while using the natural oils.