Amika, a Brooklyn-based hair care brand, has launched into the Chinese market, opening a global flagship store on Tmall Global, as well as a store on Little Red Book (Xiaohongshu).
Chelsea Riggs, Amika’s brand president said, “We couldn't be more excited to launch Amika in China, the world's largest beauty market. China's prestige hair care market is nascent, but quickly growing and we're confident that the Amika brand will resonate with Chinese shoppers—from our clean, effective products to our commitment around progressing people and the planet.”
The initial products launched in the Chinese market include:
- Repair Collection: The Kure Bond Repair Shampoo + Conditioner, The Kure Intense Bond Repair Mask, The Kure Multi-Task Repair Treatment
- Detox Collection: Reset Exfoliating Jelly Shampoo
- Signature Collection: Normcore Signature Shampoo + Conditioner, The Wizard Detangling Primer
- Blonde Collection: Bust Your Brass Cool Blonde Repair Shampoo + Conditioner, Bust Your Brass Intense Repair Mask
Additional products will launch in the Chinese market within the coming months.