AmikaProducts & Press ReleasesHaircare & Stylingamika Smooth Over Frizz-Fighting Treatmentamika is redefining smooth with its Smooth Over Frizz-Fighting Treatment.Haircare & StylingAmika’s Un.Done Volume and Matte Texture SprayAmika’s Un.Done Volume and Matte Texture Spray is a lightweight, dry finishing spray that creates instant volume and perfectly-imperfect texture.Articles & NewsColorColor Care & Professional Beauty With amika CMO, Nilofer VahoraWith amika's Protector line landing in Sephora this week, CMO Nilofer Vohara talked color care and marketing to professionals and consumers for maximum impact.Haircare & Stylingamika Bridges the Gap Between Color Services and Color CareCelebrity stylist Laura Rugetti and amikas Chief Marketing Officer Nilofer Vahora unpack how The Protector Collection is shifting the conversation around color protection.BrandsInside Amika's Launch of The Protector CollectionHaircare & Stylingamika Tunes Into the Salon Chair With “On Your Wavelength” CampaignThe message is clear: trusted hands, backed by proven performance, still win.Hair Newsamika Deepens Its Commitment to Industry Equity with Third Annual “Rooted in Growth” Program, Awarding $200,000 to Emerging Haircare Founders.Recipients of this outstanding partnership include Frontal Queen, Young King Hair care and MoKnowsHair and SQUIGS!Hair NewsB Corp Certified Hair Care Brand amika Expands to Ultaamika, the Brooklyn-based, B Corp-certified hair care brand that’s known for its inclusive, high-performing formulas and playful spirit, announces its debut at Ulta Beauty.Multimedia ResourcesHaircare & StylingTop 4 Overnight Hair TreatmentsThese four overnight treatments ensure clients have healthier hair by morning.
