milk_shake Introduces Its New Gloss Shades

Free from ammonia and oxidants, milk_shake’s gloss gives hair back the nourishment it needs after any color service, and it can make for a conditioning color and shine boost service when applied all on its own.Courtesy of milk_shakemilk_shake is introducing new red and gold gloss shades to its full color portfolio. Whether clear, rich or vibrant, every shade features exceptional benefits, including rich conditioning, ultimate shine enhancement and complete color brilliance.

Achieve elevated color in 20 minutes for the glow up that will have clients coming back again and again. Free from ammonia and oxidants, milk_shake’s gloss gives hair back the nourishment it needs after any color service, and it can make for a conditioning color and shine boost service when applied all on its own. Infused with fruit extracts and amino acids, this formula hydrates, strengthens and protects the hair, leaving it looking and feeling its best. You can keep clients happy all year long with gloss shades that complement every season and color trend. There's never been a better time to shine.

Protect Your Color milk_shake colour care colour maintainer conditionerCourtesy of milk_shake

milk_shake's flower fragrance colour care colour maintainer conditioner was the fourth fastest growing conditioner in salons in 2024. Protect your color investments with at-home retail: milk_shake colour care colour maintainer shampoo and conditioner. 

Nola 

Nola, a milk_shake model, with level 6 starting hair color.Courtesy of milk_shake

Starting Level: 6

All-over Color:

smoothies: 30g 7.43 + 30g 6.43

smoothies light activating emulsion: 60g

Face-frame:

light catcher level 7: 30g

creative oxidizing emulsion: 30 vol 60g

Face-frame Gloss:

the gloss colour: 30g 6.66 + 10g neutral

the gloss colour acidic colour activator: 40g

Nina 

Nina, a milk_shake model, with starting level 7 colorCourtesy of milk_shake

Starting Level: 7 

All-over Color: 

the gloss colour: 50g 7.83 

the gloss colour acidic colour activator: 50g

Face-fame: 

light catcher level 8: 30g 

creative oxidizing emulsion: 20 vol 60g 

Face-frame Gloss: 

the gloss colour: 30g 10.37 + 10g neutral 

the gloss colour acidic colour activator: 40g 

Margarita 

Margarita, a milk_shake model, with level 4 hairCourtesy of milk_shake

Starting Level: 4 

Highlights: 

light catcher level 7: 30g 

creative oxidizing emulsion: 20 vol 60g 

All-over Gloss: 

the gloss colour: 20g 7.3 + 20 6.4g 

the gloss colour acidic colour activator: 40g 

Master The Gloss

Pro stylist and milk_shake education lead from Madrid, Spain Miki Monino (@miki_moi_) shares his top tips for working with The Gloss! Pro stylist and milk_shake education lead from Madrid, Spain Miki Monino (@miki_moi_)Courtesy of milk_shake and Miki Monino

• I always start with super-clean hair and dry it to about 50%. If not following another color service, use mik_shake deep cleansing shampoo to prepare the hair.
• Apply evenly with an applicator bottle or bowl & brush, without massaging the product into the hair.
• I love how intermixable all the shades are with the neutral shade (clear). I can create different types of soft, desaturated colors for toning my blondes.
• I follow every color service with milk_shake colour care colour maintainer shampoo and conditioner, so the color really lasts.

Join milk_shake in Ibiza 

Win a chance to party with milk_shake in Ibiza by sharing your hottest gloss looks! 

We want to see that moment when your client sees their new look for the first time — we call it a #milkshakemirrormoment. 

Join milk_shake at the Hard Rock Hotel in Ibiza for Hairtopia 2025 from September 28 - October 1.Courtesy of milk_shakeEnter for a chance to join milk_shake at the Hard Rock Hotel in Ibiza for Hairtopia 2025 from September 28 - October 1, where you can learn the latest trends alongside fellow stylists from around the world.

Enjoy three days of learning, community and exceptional parties, including an exclusive event headlined by renowned DJ and producer David Guetta. 

To learn more about how to enter visit, the milk_shake mirror moments web page.

No limit on entries. Winner will be announced on National Gloss Day: Aug. 3, 2025. Deadline to submit July 31, 2025. 

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