John Paul Mitchell Expands Blonde Care Range

Paul Mitchell’s Blonde Take Home Collection now has a perfect toning option for every shade of blonde and highlighted hair with two new additions.
Paul Mitchell’s Blonde Take Home Collection now has a perfect toning option for every shade of blonde and highlighted hair with two new additions.
Courtesy of Paul Mitchell

Paul Mitchell’s Blonde Take Home Collection now has a perfect toning option for every shade of blonde and highlighted hair.

Say goodbye to brassy blonde and hello to Platinum Plus: two new additions to the collection for even more toning options.

  • Platinum Plus Shampoo is a powerful deep violet shampoo that offers 5X the toning power on medium to dark blonde hues and highlights while instantly correcting yellow, brassy tones for lighter, brighter blondes. For best results, use weekly.
  • Platinum Plus Toning Drops allow stylists and guests alike to have more toning control with its highly concentrated purple pigments to cool warmth and banish brass. Add the drops to any Paul Mitchell shampoo, conditioner, treatment or styler for instant toning on any shade of blonde, highlighted, gray or silver hair.

You can watch how Paul Mitchell Artist Brooklyn Cardenas (@brooklyncardenas) uses the new Platinum Plus Shampoo and Toning Drops to create a lighter, brighter blonde on her client.

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