Davines, a leader in the industry when it comes to sustainable haircare, introduces a major evolution to its best-selling essential haircare line. The iconic line underwent a formula makeover aimed at enhancing sustainability and performance.
Beyond the reformulation, new products were created, giving more life to the evolution.
What the Line Has to Offer the Stylist:
- Regenerative Organic Certified active ingredients supporting regenerative agriculture practices
- Reformulated products with an average of 92% biodegradability
- Enhanced sensorial performance, including improved conditioner texture for easier distribution and a richer feel on the hair
- Circular packaging redesign, featuring Bio-Circular Mass-Balance ISCC-certified plastics
About the new products
NOUNOU/ Oil: Nourishing, repairing oil that delivers a luminous shine while helping to strengthen and protect against breakage. Ideal for clients with processed and brittle hair.
Benefits include heat protection up to 230°C/446°F, up to 12x shinier hair after one use, up to 5x stronger hair after one use and regenerative organic active ingredient lupin extract.
The proteins strengthen and repair the hair fiber, polysaccharides that form a protective film that locks in moisture and fatty acids that help reinforce hair, reducing breakage and improving resilience.
LOVE CURL/ Enhancing Milk: Lightweight milk that helps prevent breakage and controls frizz while hydrating the hair for improved softness and manageability.
Ideal for clients with curly hair, with benefits including heat protection up to 230°C/446°F and regenerative organic active ingredient baobab pulp extract.
The carbohydrates lock in moisture and smooth hair and the antioxidants protect and maintain healthy hair.
LOVE SMOOTHING/ Lightweight Milk: Lightweight smoothing milk that delivers a silky finish while enhancing natural shine and offering long-lasting frizz control without weighing hair down.
Ideal for clients with fine/medium frizzy hair, with benefits including heat protection up to 230°C/446°F, up to 72 hours (3 days) of frizz control and regenerative organic active ingredient apple extract. The carbohydrates lock in moisture and smooth hair and antioxidants protect the hair and keep it healthy.
MELU/ Serum: Anti-breakage serum formulated to improve the appearance of split ends, helping to visibly smooth and seal them for a healthier, more polished finish. It strengthens weakened tips and enhances shine, softness and manageability without weighing the hair down.
Ideal for clients with long and/or damaged hair, with benefits including visibly reducing split ends by 32.5% after just one use, multi-use (standard serum to style or overnight leave-in) and a regenerative, organic active ingredient black chickpea extract.
The polysaccharides create a protective film that helps prevent breakage and contain antioxidants that preserve hair’s strength and structure.
VOLU/ Conditioner: Fast weightless volumizing conditioner that effortlessly detangles without weighing hair down, helping to restore softness and enhance natural body.
Ideal for clients with fine hair and benefits including lightweight finish, boosts shine, improves hair texture and regenerative organic active ingredient clementine peel.
The proteins strengthen the hair, boosting volume and reducing breakage for fuller hair; and it contains antioxidants which protect hair and keep it healthy.
