Products > Hair Color | Beauty Launchpad

Four amber glass bottles with white caps and yellow labels arranged in a row on a pale yellow background

milk_shake Boost Hair Gloss

milk_shakes meets the hair gloss demand, giving your clients a glow that features 59 shades + four new shades

Woman holding two pink Amika hair care bottles against a neutral background

Color Care & Professional Beauty With amika CMO, Nilofer Vahora

With amika's Protector line landing in Sephora this week, CMO Nilofer Vohara talked color care and marketing to professionals and consumers for maximum impact.

The Wella Company Enters A New Phase

The Wella Company makes leadership and organizational design changes to continue building brand awareness, creating strong brand affinity and driving advocacy among consumers and professionals.

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Hair color swatches and extensions arranged in rows, displaying various shades from black to blonde with black numbered labels

The Color Formulas That Dominated The Emmys Red Carpet

Portrait of a woman with curly blonde hair wearing red, with motivational text overlay reading 'you are protected' and 'you are strong'

amika Bridges the Gap Between Color Services and Color Care

BLONDME premium hair lighteners and developer products by Schwarzkopf Professional with upgrade announcement

A Closer Look at Schwarzkopf Professional's Refinement of BLONDME Formulas

Woman with long wavy brown hair wearing black lace top, seated in modern indoor setting with warm lighting

Camera Ready Color with Celebrity Colorist Tracey Cunningham

Hand reaching toward milk_shake hair care products displayed on a beige shelf with white bottles and tubes

milk_shake Elevates Bond Repair with its Everlasting Bonds Launch

milk_shake launches its new professional bond repair system formulated to rebuild hair structure while delivering softness, shine and manageability.

Woman wearing light purple orchid-shaped statement earring with dark hair styled in a low bun

How Hairstylist's Brought "Fashion is Art" to Life Through Hair at the 2026 Met Gala

Beauty consultant demonstrating skincare products to client in salon setting with cosmetic bottles displayed

KISS Colors & Care Introduces 4 New Style and Care Collections For Textured Hair

milk_shake Serves Up Playful Pastel Vibes with Sugar Rush Collection

Shelley Lane emphasizes that while the palette is bold, the Sugar Rush technique is rooted in high-performance application designed for the salon.

Two people in coordinated pink outfits posing back-to-back against a vibrant pink background

Matrix Turns Up the Wattage on Blonde with BlondeMax 9+

The formula is designed to push brightness while dialing down brass.

K18 TripleBright purple shampoo bottle with foaming product dispensing from pump against gradient blue background

K18 Drops a Purple Shampoo That Goes After Brass at the Source

According to Suveen Sahib, brassiness isn’t just a color problem—it’s a chemistry problem.

Six Manic Panic hair dye containers in vibrant purple, blue, and magenta colors

Manic Panic Announces “The Aging Disgracefully” Collection

Manic Panic flips the script on aging with the launch of the boldest movement yet: “Aging Disgracefully.”

National Hair Gloss Day collage showing Sarah McGinnis and Gabby Bach, hair gloss application and the final look

Celebrate National Hair Gloss Day with milk_shake

Celebrate National Hair Gloss Day with Beauty Launchpad, as we try out milk_shake's new gloss shades!

Three women with vibrant red, blonde, and auburn hair in neutral-toned clothing. Andrew Smith's GLOSS UP GLOW UP collection image.

milk_shake Launches New Gloss Collection with Award-winning Colorist Andrew Smith

Renowned award-winning colorist and milk_shake Global Artistic Ambassador Andrew Smith unveils his latest collection “GLOSS UP GLOW UP,” featuring milk_shake’s latest innovation in hair care: THE GLOSS.

Lisap Milano Filter Dous Color

Lisap Milano’s Filter Dous Color

Lisap Milano’s Filter Dous Color is a revolutionary demi-permanent color that revives and brightens hair.

milk_shake the gloss colour

milk_shake's the gloss colour

Elevate every color service with milk_shake’s the gloss colour, an acidic demi-permanent hair color that conditions, boosts shine and color vibrance.

Foil Me The Wildflower Collection

Foil Me Wildflower Collection

Featuring hand-drawn flowers native to North America on a gorgeous pink backdrop, the Wildflower Collection from Foil Me symbolizes new beginnings and a free soul.