milk_shake launches everlasting bonds, the new professional bond repair system formulated to rebuild the hair’s structure while delivering softness, shine and effortless manageability.
With the philosophy “Feel the Care Beyond Repair,” milk_shake does just that. The launch provides a complete in-salon and at-home system that goes beyond traditional bond building to deliver extraordinary results with a sensorial, stylist-loved experience.
For the professional, begin the repair routine with a service that rebuilds the hair’s bonds while infusing it with a revitalized softness and ultimate shine. After the service, clients wake up every day with hair that looks and feels renewed.
How it Works
Powered by advanced NutriBond™ Complex technology, everlasting bonds work deep within the hair fiber to help reconstruct and reinforce damaged disulfide bonds while improving softness, strength and combability.
The technology features:
- NutriBond Complex: A targeted blend of rice proteins, amino acids and hyaluronic acid designed to support bond repair and hair reconstruction.
- Hydrolyzed milk proteins: Known for their conditioning and nourishing benefits that leave hair stronger, softer, smoother and visibly healthier.
Together, the system helps transform stressed, overprocessed hair into hair that feels renewed, resilient and soft.
milk_shake everlasting bonds Pre-Shampoo Treatment
Courtesy of milk_shake
At the center of the collection is the everlasting bonds Intensive Repair Pre-Shampoo Treatment, a salon-exclusive first step designed to deliver maximum repair performance from the very first service. It intensely repairs, strengthens and reconstructs damaged hair in just one use. Its creamy, conditioning texture allows for easy application while helping prep the hair for optimal results throughout the full treatment routine.
Immediate Repair + Lasting Repair
The everlasting bonds collection was developed as a complete professional and retail system, giving stylists a customizable approach to repair at the salon and then continuously at home.
The milk_shake everlasting bonds Collection Includes:
- milk_shake everlasting bonds Pre-Shampoo Treatment (Salon Exclusive) — intensive bond reconstruction treatment for damaged, stressed hair
- milk_shake everlasting bonds Extraordinary Repair Shampoo — gently cleanses while reinforcing damaged bonds with a rich, sulfate-free lather
- milk_shake everlasting bonds Active Repair Conditioner — restores manageability and softness without weighing hair down
- milk_shake everlasting bonds Concentrated Repair Mask — deeply nourishes and strengthens while maintaining movement and shine
- milk_shake everlasting bonds Protective Leave-In Treatment — smooths, protects against heat up to 230°C/446°F and enhances softness and shine on damp or dry hair
Key performance benefits include:
- Immediate bond repair and reconstruction
- Heat protection up to 230°C / 446°F
- Lightweight softness and shine
- Improved manageability and reduced frizz
- Professional repair results without heaviness
The spirit behind everlasting bonds is professional at the roots, playful at the ends. Because extraordinary hair doesn’t happen by staying ordinary. It happens when you go beyond.
