Moroccanoil Launches Game-Changing Color Depositing Masks

Aug 23rd, 2019

Moroccanoil recently announced its new Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep-conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy. The range of nourishing, temporary color masks are designed for all hair types to enhance color vibrancy, refresh existing tone or allow for experimentation while helping to restore hair health.

Whether your clients are looking to switch up their look with the latest fashion shade; add intensity, vibrancy and dimension; or preserve and extend color between salon visits, these easy-to-use masks with temporary color allows them to color with confidence—and not ruin their hair before they come back to see you. “We value our leadership position in care, so with all new launches, we want to be sure we’re capitalizing on trends while continuing to reinforce our brand DNA,” says Moroccanoil cofounder Carmen Tal. “We’re excited to introduce a collection that stays true to that philosophy, providing equal parts color and care for results with instant gratification.”

To use, apply a generous amount to clean, towel-dried hair. Section hair and distribute product evenly using a wide-tooth comb. Leave on 5–7 minutes depending on desired intensity, then rinse thoroughly. Products will be sold in 200ml tubes made out of 50% post-consumer recycled plastic as well as 30ml packettes. Moroccanoil is proud to both reduce the amount of virgin plastic brought into the world as well as help the world’s carbon footprint by using less energy and fossil fuels.

SHADE RANGE

•For light blonde to medium blonde hair:

Champagne: warm, golden blonde

Platinum: cool, icy blonde

Hibiscus: brilliant, pink floral tones

Aquamarine: cool, blue tones

Rose Gold: soft pink and golden tones

•For light brown to dark brown hair:

Bordeaux: deep crimson brown

Cocoa: rich medium brown

KEY INGREDIENTS

•ArganID™: positively charged micro-particles are attracted to the negatively charged hair fiber, infusing argan oil into the cortex while simultaneously helping to repair and seal the hair.

•Amino Acid Blend: offers color protection and repair benefits to strengthen the hair structure, improving color retention and shine while detangling

•Apricot Kernel Oil: a high concentration of oleic acid, linoleic acid and Vitamin E helps to soften and improve hydration of the hair and scalp.

•Hydrolyzed Soy Protein: a conditioning agent derived from soy that moisturizes and protects hair.

•Panthenol: a form of Vitamin B5 that hydrates and imparts a glossy finish.

•Polyquaternium-70: a conditioning ingredient that helps create healthy looking hair, while providing frizz control, shine retention, detangling and conditioning benefits.