“I add a milk_shake GLOSS to virtually every color service that I perform, whether it is on set or in my salons,” says Smith. “It just adds the perfect glow up to every color — even if it’s only clear shine with Neutral.”
Smith, a British Hairdressing Awards Hall of Fame member is known globally for his signature luminous color work, explains that clients are often astonished by the results.
“I add a milk_shake GLOSS to virtually every color service that I perform, whether it is on set or in my salons,” says Smith. Courtesy of milk_shake
The collection was photographed by Richard Miles (@richmilesphoto), one of the UK’s most celebrated fashion and beauty photographers and the creator of some of the industry’s most iconic images.
The new milk_shake GLOSS Collection features an expanded shade range, allowing Smith and color professionals everywhere to explore bolder more beautiful tones.
“I love the new shades — now I can add fiery reds, glorious golds and blazing copper tones to my color services,” he says.
Learn More About milk_shake's Gloss
milk_shake offers 59 shades (7 tonal families + 1 neutral) of carefully formulated, ammonia-free color that leaves hair looking shiny, glossy, conditioned and nourished.
The acidic pH of milk_shake the gloss color tones and corrects hair color while maintaining the hair’s health and structure. It has a conditioning effect and can mask up to 50% grey.
Why you’ll love the gloss:
- Elevate every color service with The Gloss, milk_shake’s acidic demi-permanent hair color for vibrant, long-lasting color and healthy shine.
- Its acidic pH seals the cuticle, locking in color and leaving hair smooth and strong.
- Infused with hyper-fermented prickly pear and organic blueberry extract to protect, an amino acid complex to strengthen and sunflower seed oil to nourish and reduce frizz, it leaves hair soft, silky and radiant.
The result? Vibrant, glossy color and hair that feels as healthy as it looks. 
Elevate every color service with The Gloss, milk_shake’s acidic demi-permanent hair color for vibrant, long-lasting color and healthy shine.Courtesy of milk_shake
milk_shake’s GLOSS delivers beautiful color tones without modifying hair’s natural structure. This unique hair color treatment deposits color, increased shine, and improves the overall health of the hair.
Perfect for:
- Toning
- Blending regrowth
- Covering up to 50% grey
- Increasing shine
- Improving hair health
It's not just a color: this unique hair color treatment nourishes and conditions —creating hair that is shinier, healthier and more beautiful after each application.
For stylists and clients seeking elevated shine, richer tones and healthier-looking hair, this new collection is a must-have addition to any color routine.Courtesy of milk_shake
Benefits:
- Ammonia-free
- Deposits color tones without modifying hair structure.
- Improves the condition of the hair.
- Covers up to 50% grey.
- Lasts 15-20 washes.
For stylists and clients seeking elevated shine, richer tones and healthier-looking hair, this new collection is a must-have addition to any color routine.
milk_shake’s GLOSS Collection is now available in select salons and through professional beauty distributors.
