Goldwell has launched the latest iteration of its color initiative "Blonde Your Way" with Chai Blending, designed with a variety of the brand’s iconic color, care and styling formulas to create the ultimate, custom-blended and trending blonde looks. This campaign brings together the best of Goldwell’s color portfolio, including SilkLift, Colorance Gloss Tones, Colorance and Elumen, with new additions LightDimensions SilkLift Clay and Colorance Gloss Tones soft neutral beige shades — beautifully complemented by the brand’s Dualsenses care and StyleSign styling ranges — for gorgeous, multidimensional blonde looks that last beyond the salon chair.
The iconic Goldwell brand is a true pioneer and reliable expert in the hair color category, inspiring professional color stylists to elevate their creativity to new heights and set the tone for industry trends with true color excellence.
Chai Blending: Embracing Individuality and Enhancing Natural Beauty
The Chai Blending effect is about embracing individuality and enhancing natural beauty, allowing stylists to create effortlessly natural, multi-dimensional beige color results inspired by the rich flavors of chai tea.Courtesy of Goldwell
Next-level creativity for blonde looks is achieved with Goldwell’s versatile lightening and toning portfolio. From full-head freehand applications to a mix of foils and freehand techniques, stylists can bring dimensional blonde color to life.
With Colorance, Colorance Gloss Tones and Elumen, Goldwell offers a wide range of toning products for versatile blonde results to complete the beautiful Chai Blending effect — from soft cool beige to darker blonde tones.
Introducing LightDimensions SilkLift Clay and Colorance Gloss Tones Beige Shades
Pre-lightening the hair with LightDimension SilkLift lighteners is a key step in creating the Chai Blending effect. Goldwell’s latest innovation, LightDimensions SilkLift Clay, features a tactile texture that allows intuitive and precise lightening using various freehand techniques. Formulated with Kaolin Clay, it offers a silky consistency that stays in place, making it perfect for seamless balayage and natural, blended highlights. This soft-to-solid formulation provides up to seven levels of strong yet gentle lift, empowering stylists to create custom, captivating looks. 
Goldwell’s latest innovation, LightDimensions SilkLift Clay, features a tactile texture that allows intuitive and precise lightening using various freehand techniques.Courtesy of Goldwell
- Integrated BondPro+ protects and strengthens hair
- Dust-free powder consistency is easy to mix and formulated with Kaolin Clay for a smooth, silky texture that spreads easily
- Ultimate precision and accuracy for full control and creative freedom without foils
- No transfer, swelling or bleeding into other areas of the hair
Pair LightDimensions SilkLift Clay with Goldwell’s four new Colorance Gloss Tones beige shades to unlock the full Chai Blending experience. These soft, neutral shades provide a personalized color look with a healthy hair feel:
Experience rich, dimensional beige shades inspired by natural, nutty tones:
- 8BB: Light Beige Blonde (Granola)
- 9BB: Very Light Beige Blonde (Biscuit)
Achieve a neutral, elegant look with creamy hues and earthy tones in two cool beige shades:
- 8BC: Light Beige Cool Blonde (Sandstone)
- 10BC: Extra Light Beige Cool Blonde (Oat Milk)
All new products and the Blonde Your Way campaign will launch in March.
Infuse Chai Blending Creations with Goldwell Care and Styling Products
Multidimensional blonde looks need the best blend of care and styling products in the salon or at home. The Dualsenses range enhances haircare with nourishing and protective formulas for healthy-looking hair. For effortlessly beautiful results that captivate, both in the salon and beyond, pair it with professional styling products from the StyleSign range to create natural-looking, one-of-a-kind Chai Blending looks that are made to last.
