Stylist-led Hair Care Brand Laura Polko Los Angeles Launches Exclusively at Target

Laura Polko styling a client with her product line on a table to the right.
Laura Polko Los Angeles is a line of professional-quality haircare formulated with the expertise of the award-winning hair stylist.
Courtesy of Laura Polko Los Angeles

With 15+ years of industry experience, Laura Polko is the leading stylist to today’s it-girls, having crafted the signature looks of some of your favorite celebrities. Now, her range of signature formulas and styling products puts top-shelf hair care within reach.

Laura Polko Los Angeles (@laurapolkohair) is a line of professional-quality haircare formulated with the expertise of the award-winning hair stylist and co-created with beauty entrepreneur Jaimee Lupton. 

About the BrandLaura Polko and Jaimee Lupton with Laura Polko Los Angeles products.Laura Polko and Jaimee Lupton with Laura Polko Los Angeles products.Courtesy of Laura Polko Los Angeles

Based in Los Angeles, California, Polko (@laurapolko) has built up her clientele over 15 years working with some of the industry’s top names and most stylish it-girls. Known for her signature “chic, cool girl hair," she has worked with countless A-list names including Gigi Hadid, Alix Earle, Sydney Sweeney, Vanessa Hudgens, Kim Kardashian, Emma Chamberlain, the D’Amelio sisters, Hailee Steinfeld and Alex Cooper.

“In my close to two decades in the industry, I’ve learned exactly which products work, which don’t quite hit the mark and what’s missing,’ says Polko. “Done right, everyday signatures and styling essentials don’t need to be exorbitantly expensive.”

“That’s why I’m thrilled to bring my signature range of everyday essentials and clever styling formulas to market at an accessible price point, so that more people can get professional results at home," Polko adds. "Because when you fall in love with a product, you want to be able to buy it again and again (and again)!”

Formulation of the Products

Consumer using Laura Polko Los Angeles Color Protect Hair MaskWith clean, signature formulas powered by proprietary ingredient technology and active ingredients, the Laura Polko approach is high-performance hair care for low-maintenance hair.Courtesy of Laura Polko Los AngelesWith clean, signature formulas powered by proprietary ingredient technology and active ingredients, the Laura Polko approach is high-performance hair care for low-maintenance hair.

“A product is only as good as the sum of its parts,” says Polko, “which is why our proprietary hair systems contain powerful actives and tailored, hair-loving ingredients such as Keratin, Hyaluronic Acid, Wheat Protein and Argan Oil.”

Each of the four distinct systems is targeted to a specific hair need state: PROHYDRATM Replenishing System for optimal hydration in normal to dry hair; PROVOLUTM Plumping System to transform fine hair; PROSPECTRATM Anti-Fade System to protect color-treated hair; and PRODEFENSETM Fortifying System to nourish and protect damaged and depleted hair.

All Laura Polko Los Angeles formulas are also dermatologically tested, color safe and certified cruelty-free, and are formulated clean with an extensive ‘no’ list of ingredients—so your hair and scalp are in the best hands, always.

“It was important to me that Laura Polko Los Angeles products were free from the common additives that I try to steer clear of in the products I use myself, both on my clients and in my own routine,” says Polko. “Our ‘no’ list is extensive, and we intentionally formulated without undesirable ingredients such as parabens, sulfates, phthalates, paraffins, dyes/colorants, gluten, mineral oils, aluminum, formaldehyde and propylene glycol.”

About the Range

The brand’s core range of signature Shampoo and Conditioner formulas launched exclusively at Target in December 2024. The four foundational lines include Ultimate Moisture, Volume, Color Protect and Repair. Key styling essentials, including Hair Masks, Leave-In and Dry Shampoo will launch in February 2025, with further range expansion to follow. Laura Polko with Repair Conditioner.Laura Polko with Repair Conditioner.Courtesy of Laura Polko Los Angeles

Core Collection 

  • Ultimate Moisture Shampoo and Conditioner: work to gently cleanse and deeply hydrate normal to dry hair to leave it feeling soft with healthy shine. 
  • Volume Shampoo and Conditioner: pair a deep, invigorating cleanse and weightless hydration to transform thin and fine hair. 
  • Color Protect Shampoo and Conditioner: pair a gentle yet thorough cleanse with nourishing hydration to extend the life of colored hair. 
  • Repair Shampoo and Conditioner: supportive formulas that work to nourish damaged hair while cleansing, leaving it healthier and more resilient. 

Styling Essentials 

  • Ultimate Moisture Leave-In Conditioner: a multi-tasking formula that smooths frizz, hydrates and adds shine while protecting from heat styling up to 450F. 
  • Color Protect Hair Mask: helps to deeply nourish hair that has been color-treated, protecting it from damage to leave it vibrant with added shine. 
  • Refresh Dry Shampoo: a lightweight mist formula that instantly absorbs oil to effortlessly refresh hair, improving texture and protecting from environmental factors with nourishing Hydrolyzed Keratin and Argan Oil.

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