The hair industry is constantly evolving and changing as a result of the needs of both its professionals and clientele. One major shift over the past few years is a push towards clean and sustainable beauty. Both hairstylists and clients alike want to use eco-friendly options with safe ingredients that eliminate waste and prioritize hair health. While it's important that the industry makes this shift for its adult audience, what about children and teens? Don't they also need clean and sustainable options?
At just 10 years old, Sydney Myers created a solution for children/teens in search of fun beauty products and parents seeking out cleaner options for their kids. Her hair care company Glimmer Wish aims to be at the intersection of fun and clean beauty.
Myers was inspired to launch the company after her mother contracted Lyme Disease. Through her research, she became aware of the harmful toxins in most children's products and the need for clean ingredients. Sydney was always drawn to fun beauty products, but they were frequently loaded with toxic chemicals, while the clean products smelled bad and were boring. She couldn’t find any products that were clean as well as fun – so she made her own, and Glimmer Wish was born.
"My family and I worked for years developing products that could fit my vision of clean and fun beauty. We started when I was 10. Now I'm 13, and I'm so excited to introduce Glimmer Wish to you," Myers says. "I also have a wish for you. My wish is for you to know that you are beautiful, needed in this world and loved. Whatever you are dreaming and wishing for in life, you can get it."
The Glimmer Wish line includes shampoo, conditioner, body wash, hair detangling mist and a hair detangling brush in both unicorn and mermaid packaging. The products are free of parabens, sulfates, PEG, phthalate, EDTA, sulfites, mineral oil and petrolatum. They are also cruelty-free, 100% vegan and dermatologist-tested.
As a beauty enthusiast, Sydney promotes Glimmer Wish to her target market through her personal Instagram account @life.with.sydd. Sydney shares haircare routines, GRWM, day in my life, etc. style content while using her favorite self care products, featuring Glimmer Wish.
With the holiday season approaching, this is a perfect option to recommend to clients with young children! Glimmer Wish is available through the brand's website, Amazon, Salon Centric and sold at hundreds of independent salons and boutiques.