Nicky Clarke, the renowned British hair brand, is partnering with SFWRUNWAY at New York Fashion Week, scheduled for September 11 and 12, 2024 at The Ivory on Park in Brooklyn, NY. This marks the third season that Nicky Clarke is collaborating with New York Fashion Week hair teams, underscoring the brand’s commitment to supporting professional hairstylists and promoting diversity and innovation within the global fashion community.
Nicky Clarke AirStyle PROCourtesy of Nicky Clarke
"My team relies on top-of-the-line products, and in a setting like New York Fashion Week, where we operate on a fast-paced schedule, these products need to deliver exceptional results quickly," said Tianna Dilligard. "I’ve personally used Nicky Clarke for over a year now, even before the US launch, and my team and I are extremely impressed with the quality and performance of these tools. They have proven effective on all hair types and textures, which is crucial, especially at Fashion Week."
SFWRUNWAY’s New York Fashion Week showcases are known for their inclusive approach, spotlighting underrepresented and innovative designers. Under the careful curation of SFWRUNWAY’s founder Naomi Alabi the event will feature:
Day 1: September 11
2:00 PM – Maison Diaspora: A vibrant celebration of African designers, blending traditional motifs with contemporary aesthetics, the fusion of traditional African heritage and contemporary fashion trends will be on display in this designers’ showcase. From stunning Ankara prints to intricate beadwork, this event celebrates the diversity and creativity of African fashion. Experience the pulsating beats of African music, as renowned DJs and live performers set the stage on fire.
5:30 PM – NYFW CURVE Plus Size Collective: A platform dedicated to plus-size designers and models, promoting body positivity and diversity in fashion. An unparalleled collection of men’s and women’s cutting-edge designs from visionary fashion designers who celebrate and embrace all body types. Each outfit tells a story of empowerment, acceptance and the sheer brilliance that comes from embracing one’s unique self. 
Nicky Clarke InfraRed PRO flat ironCourtesy of Nicky Clarke
8:00 PM – Streetwear Collective: An “Art is Fashion” showcase that redefines urban fashion, transforming garments into wearable works of art. Experience the runway becoming a living canvas for five extraordinary artists blurring the lines between art and fashion. These creators don’t just design clothes; they paint masterpieces that you can wear. Each garment is a unique work of art, a fusion of brushstrokes and fabrics that transcends traditional fashion. Witness the power of paint as it transforms into couture, and discover the future of wearable art.
Day 2: September 12
5:00 PM – Latin Designers Collective: A tribute to the creativity and passion of Latinx designers, showcasing bold colors, rich textures and compelling storytelling through fashion. This vibrant celebration of Latin creativity and innovation highlights the incredible talent and diverse perspectives of Latin designers, bringing their unique visions to the global fashion stage. Expect bold designs, rich cultural influences and unparalleled craftsmanship.
8:00 PM – Black in Fashion (Encore): Celebrating the legendary pioneers in the fashion industry and highlighting the enduring impact of Black designers and models.
Each show will be preceded by a red-carpet experience 30 minutes before the start.
Beyond the runway, Naomi Alabi’s commitment to fostering creativity extends to her work with Creator Connect, a nonprofit initiative dedicated to supporting and nurturing emerging talent. By providing mentorship, resources and opportunities, Creator Connect helps aspiring designers who might otherwise be overlooked in the competitive fashion industry. This initiative champions diversity and inclusivity, making a tangible impact on the lives of young designers.
This season’s sponsors include Nicky Clarke, along with The Fragrance Group, Bel-Aire, Charlamagne Tha God, Tracee Ellis Ross’ Pattern Beauty and others. SFWRUNWAY will also introduce MeetRibbon, its technology partner, enabling guests to shop directly from their phones during the shows, enhancing the overall runway experience. These partnerships align with SFWRUNWAY’s commitment to showcasing brands that are as diverse and dynamic as its runway.
