Tracy Morin

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Making the Cut: Selecting Tools for Your Salon

Learn how to select the best shears, clippers and razors, when to use each, and how to help them last over the long haul.

Courtesy of Olivia Smalley; Hailee Jhaveri (@beautifullovely97)

Artist Spotlight: Olivia Smalley

The stylist expresses endless creativity and extends her influence by delving into the thriving world of prosumer content.

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How to Keep Your Clients' Scalp Healthy

Healthy hair starts with a healthy scalp. Get to the root of potential issues by learning how to identify—and treat—some of your clients’ most common concerns.

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Chelators vs. Clarifiers: What's The Difference?

Learn the differences between chelators and clarifiers—and how they can transform hair behind the chair and between services.

Nikki Lee and Riawna Capri: courtesy of Nikki Lee and Riawna Capri; salon: Pablo Enriquez

Stylist Spotlight: Nikki Lee and Riawna Capri

Since opening their SoCal celeb magnet, Nine Zero One salon, best friends and business partners Nikki Lee and Riawna Capri have bubbled over with passion projects.

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Smooth Unwanted Frizz With These Pro Tips and Tricks

Stylists dish on the underlying causes of frizz—and the best ways to combat its effects on a variety of hair types and textures.

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Curly Cues: Education For Textured Tresses

From curl-centric continuing education to savvy marketing strategies and spot-on consultations, catering to textured tresses can win you client loyalty for life.

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3 Tips for Meeting the Unique Salon Needs of Your Male Clients

Brush up on all things XY-approved with this comprehensive guide to marketing, retailing and servicing your male clientele.

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Tips to Keep Blondes From Fading During the Summer Months

This season, fight the summertime blues with bright summertime blondes. Utilize these expert tips to create vibrant shades that won’t fade in the face of environmental elements.

Mariah Walraven (@mo_raven)

4 Stylists Share Their Tips for Slaying Red

Stylists share the inspiration and how-tos behind their most popular reds—plus top tips on how to achieve and maintain these standout shades.

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How TikTok and Reels Can Help Attract New Salon Clients

Take advantage of short-form video platforms like Reels and TikTok to educate, entertain and, ultimately, attract more clients to your salon.

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5 Expert Tips for Salon Retail Success

From front desk staff and stylists to salon and suite owners, anyone can boost retail sales by implementing tactics designed to benefit sellers and buyers alike.