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WATCH: Cherry Petenbrink Joico K-Pak Demonstration

Mar 3rd, 2017

Cherry Petenbrink

Celebrity stylist and colorist extraordinaire Cherry Petenbrink shows off the vibrant colors of Joico Vero K-Pak.

Video courtesy of Cherry Petenbrink.

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Discover the IBE Method

Created by McKenzie Turley, discover Invisible Bead Extensions and its certified install method that prioritizes comfort and quality for clients and robust education for stylists.

Chappell Roan sported a custom-colored hair jacket and skirt set in her music video for 'The Subway.'

Celebrity Hair Artist John Novotny Blends Hair and Fashion for Chappell Roan Music Video

Chappell Roan sported a custom-colored hair jacket and skirt set in her music video for "The Subway."

Entries are now open for the 2026 edition of the North American Hairstyling Awards (NAHA).

Make Your Mark and Enter NAHA 2026

Entries are now open for the 2026 edition of the North American Hairstyling Awards (NAHA).

Viviscal PRO: Solutions for Aging Hair

Viviscal PRO: Solutions for Aging Hair

Changes in your hair are part of the normal aging process, but there are things you can do to help minimize the impact of aging on your hair. Viviscal PRO is here to help. As hair experts, we at Viviscal PRO offer several products to help support healthy hair, no matter your client’s age.

Italy on Madison event in NYC

Lisap Milano Participates in Italy on Madison Event

Lisap Milano brought its Italian heritage to the Italy on Madison event in NYC, allowing attendees to get hands-on with its products.

Vernon Francois and Lupita Nyong'o behind the scenes of the 2025 Met Gala.

Celebrity Hairstylists Share a Behind the Scenes of the Met Gala

To uncover what it takes to be a celebrity hairstylist for one of fashion's most iconic events, we spoke with some of the industry's most sought-after hair pros, who share their process behind styling hair for the Met Gala.

A great blowout boosts the bottom line and makes every client a walking billboard for your work, but finding tools that make light work of an amazing finish can be tough. Thankfully, Denman Brush can help!

Hit Your Blowout Hair Goals with Denman Brush

A great blowout boosts the bottom line and makes every client a walking billboard for your work, but finding tools that make light work of an amazing finish can be tough. Thankfully, Denman Brush can help!

Megan Thee Stallion, Justice Smith and Regina King's Met Gala 2025 hairstyles.

20 Tailored Met Gala Hairstyles That Embrace Black Dandyism

Top celebrity hairstylists embraced the 2025 Met Gala theme "Tailored for You" to create show-stopping styles that honored the past and brought it to the present. Here's 20 of our favorite looks from the night.

Beauty Launchpad Managing Editor Gabby Bach interviewing Daniel Mora.

Daniel Mora Discusses His New The Hair Shop Collaboration Smart Weft HIEWS

Beauty Launchpad Managing Editor Gabby Bach chatted with The Hair Shop Core Artist Daniel Mora about his new hair extension collection Smart Weft HIEWS at International Beauty Show New York.

Nina winning an award at the Beyond the Ponytail Styling Awards.

What's Inspiring Bridal Stylist Nina Muresan?

Nina Muresan (@hair.and.nina) shares five things that are inspiring her work as a bridal stylist.

Bride wearing a crown and a wavy updo.

Put a Spring in Your Client's Step With Tutorials for 5 Special Occasion Updos

Bridal stylists provide their expert-led tutorials to enhance your skill set and inspire your creativity during the special occasion season.

Jennifer Janisch and Chloe Hartnett installing Adored Hair Extensions on a client.

Making Hair Extensions Inclusive for All Hair Types

With her brand Adored Hair Extensions, Jennifer Janisch is making extensions accessible to textured hair clients. Learn more about the brand and how hair extension services can help you grow your business.