This September, amika will launch a limited-edition version of The Wizard Silicone-Free Detangling Primer to support HairToStay, our long-term charity partner.
One dollar from every purchase of amika x HairToStay The Wizard Silicone-Free Detangling Primer will support HairToStay—a nonprofit that aims to increase awareness and provide financial support to cancer patients for scalp-cooling technology, a treatment that can dramatically reduce chemotherapy-induced hair loss.
The Wizard Silicone-Free Detangling Primer is an all-in-one, lightweight hair priming spray that works to prep and prime hair for any style. Infused with squalane and sea buckthorn, this lightweight primer reduces frizz, protects hair against heat up to 450°F, cuts down on blow dry time and detangles all hair types.
In 2018, amika launched their partnership with HairToStay with an ongoing initiative of donating one percent of all e-commerce sales from loveamika.com to HairToStay, while also providing the option for our customers to add an additional donation at checkout. Throughout the year, amika also supports their network of salons in their efforts to fundraise for HairToStay through salon-a-thons and other events.
The limited edition product is available now on amika's website.